With spring and summer rapidly approaching, we’re already daydreaming about the blissfully warm, sunshine-drenched days and balmy nights where it doesn’t get dark until nearly 9:30. What we’re not looking forward to, however, is sweating our makeup off the second we walk out the door. Thankfully, e.l.f. Cosmetics just launched their brand-new Camo Powder Foundation, which is infused with primer to make it ultra long-lasting and budge-proof.
The brand’s latest addition to the vegan and cruelty-free Camo family isn’t just great for hot summer days, though. The powerhouse formula is ideal for any and all situations in which you need your makeup to last for the long haul, whether that be a full day of work, or a night out with friends. We’re speaking from experience, too: Three editors put e.l.f.’s new powder foundation to the test and came back with nothing but rave reviews. Curious to know what they love so much about it? Keep reading for their feedback, along with their pro tips on how to make your makeup last all day.
Irma, Branded Beauty Director
“Priming your skin before applying foundation is definitely one of the key tips to ensuring makeup lasts, and now that we have a foundation that’s primer-infused, it makes the application process even easier,” says Irma, BDG’s branded beauty director. “It allows me to streamline my routine but still get the benefits of a primer without having to apply another product.” On top of the priming benefits, Irma loves how weightless the formula feels compared to other powder foundations on the market. “It gives me enough coverage without looking or feeling cake-y on the skin,” she muses. “Plus it keeps away shine so it’s an all around win-win.”
Application wise, Irma prefers to use a sponge and apply the powder just like she would any other foundation. “ The formula is super buildable so depending on my mood and look, I’ll apply more as needed,” she explains. “And because it’s so compact, I bring it with me wherever I go to touch up throughout the day.”
In addition to wearing e.l.f.’s new Camo foundation, Irma has two tips for ensuring your makeup lasts. “I always keep blotting papers in my bag, as well as an on-the-go SPF setting powder that allows me to reapply my sunscreen and mattify my skin along the way.”
Bianca, Beauty Contributor
Another major bonus to e.l.f.’s Camo Powder Foundation is that it won’t clog your pores. This factor is key, especially if you have acne-prone skin like Bianca, a beauty contributor for BDG. “I always look for complexion products that are non-comedogenic because my skin can be sensitive, so I love that this powder foundation is made with ingredients that won't clog my pores,” she says. “I also appreciate that it’s formulated without talc and parabens.”
Like Irma, Bianca also likes to use a sponge for seamless and targeted application. “I use the less-is-more method and apply it from the inside of my face, gently pressing it in and moving toward the outside along my jawline,” she explains of her technique. This creates a flawless finish with no need for a setting spray or extra powder.
Foundation aside, Bianca’s secret to making her makeup last is skin care. “Because my skin is combination, I have to take my time prepping my skin with serums that hydrate but that won't make my skin excessively oily,” she says. This helps keep extra shine at bay, ultimately allowing makeup to stay in place for longer.
Melanie, Client Solutions Director
“On-the-go life is back in full effect so having makeup that lasts from desk to dinner is essential to me,” says Melanie, director of client solutions at BDG. “Without a really good foundation formula, my makeup simply doesn’t wear the same, nor does it last as long.” What Melanie loves so much about e.l.f.’s Camo Powder Foundation is that it offers great coverage, without ever feeling heavy or powdery on the skin. “It’s all about the weightless full-coverage for me!” she says. “Every blemish is concealed and my skin still feels like it can breathe.”
Melanie prefers to use the product’s sponge applicator for application. “I start by swiping the applicator across the compact once or twice to ensure there's an equal amount of product distribution,” she explains. “Next, I lightly pat the sponge all over my face starting from my cheekbones down to my chin, paying close attention to my more shiny areas like my t-zone and the sides of the nose.” She also likes to use two different colors from the range, which consists of 30 different shades. “I like to play around with two foundation shades—my natural skin color and one shade slightly lighter—for a nice natural contour,” she explains. “Plus, this foundation is also buildable, so if I feel like I need more product in certain areas, I can go back in with the sponge, without the finished look being cakey.”
All this to say: No matter your skin type or lifestyle, e.l.f.’s new Camo Powder Foundation is an excellent formula to have in your arsenal, especially when you really need your makeup to last. Shop it now for $11 on elfcosmetics.com and see the results for yourself.
