3 Ways e.l.f. Cosmetics’ Power Grip Primer Will Help Your Makeup Last Through Any Party

The secret to surviving party season? It’s not just the perfect playlist or fancy heels — it’s makeup that can go the distance whether you’re taking it from day to night or party hopping after hours. If you haven’t put e.l.f. Cosmetics' Power Grip Primer on your radar yet, first of all you’re missing out. But second, and most importantly, with the holidays and popular events gearing up (say, Art Week in humid locales like Miami), you’re going to want to get familiar with the formula stat. Why? This game-changing primer does more than just prep your skin; it locks in your look like a pro. Plus for only $10, it makes the perfect compact travel companion no matter where you’re jetting off to for the end of the season. Read on to discover three ways this mighty little tube ensures your makeup stays as fresh as the moment you put it on — no matter how wild the night gets.

1. It Locks Down Makeup In Even The Sweatiest Conditions

If you’re going somewhere warm or know you’ll be on a crowded dance floor, you’re going to want your makeup to stay put and this primer has you covered. For the best application, warm a pea-size amount between your fingers and pat it down gently on skin, focusing on where you want your makeup to last longer (have a sweaty T zone? Give this area a little extra press down). Give it 30 seconds to settle and become a little tacky, and the results will literally grip onto any makeup that follows. The sticky gel prevents makeup from sliding off even when the heat’s turned up. It also has a light, breathable texture that doesn’t feel heavy which makes it perfect for hot or humid parties.

2. It Will Help Makeup Last In Even The Trickiest Spots

Does your makeup tend to crack around your nose an hour after you thought you set it perfectly? Do you find your concealer gathering in the inner corners of your eyes no matter what you do? The Power Grip primer not only has a non-comedogenic (read: non clogging) formula, but it helps settle even the trickiest areas so your makeup stays put. Areas like the corners of your nose or right under your eyes tend to get oily, sweaty, or creased throughout the day, but the primer’s sticky gel texture creates a firm grip on your makeup, ensuring it stays put. It smooths over uneven texture and fine lines, creating a flawless base that resists caking or smudging. Plus, its hydrating formula prevents dryness or flaking, so even delicate under-eye concealer looks fresh and stay crease-free.

3. It Plays Well With Fussy Makeup Textures

Did someone say glitter? Consider the Power Grip Primer your best friend. Its sticky texture makes for perfect base for all your sparkly looks. For glitter shadow, dab a little primer on your lids and let it dry before follow with your favorite glitter shadow — it grips onto every fleck to keep it in place without fallout. Have a highlighter you want to rock? The primer ensures a smooth, even application when it’s applied on your cheekbones first. Plus, it enhances its vibrancy, making it pop even more.

Pro tip: For extra insurance, and an extra glow, follow with a couple spritzes of the Power Grip Dewy Setting Spray to really lock your sparkly friends in place.