6 Reasons This Iconic Lip Mask Grew A Legit Cult-Following

You can say we go through different stages with lip products. There were the flavored chapsticks that many of us would apply compulsively just because it tasted so good. Then we’d graduate to a show-stopping lipgloss. Eventually we’d move on to a lipstick after realizing getting strands of hair stuck in gloss wasn’t a great look. Just when you think you’ve tried it all, the Laneige Lip Sleeping Mask happened, and needless to say, it changed the game.

Although it feels like the lip mask has grown a cult-following overnight (anyone else feel like it’s hard to scroll through your feed these days without seeing it in a "What's In My Bag" post?), the product has garnered loyal customers since its launch in 2015. Even Euphoria star Sydney Sweeney has proclaimed the Lip Sleeping Mask as her number one nightstand accessory. And if the star, who’s known to bring her own beauty products for scenes, says it’s good, you know it’s legit.

Let's take a step back here. You may be wondering why there is so much buzz around a Lip Sleeping Mask. What exactly is it? The intensive overnight lip mask was created by the cherished Korean beauty brand, Laneige. When the Lip Sleeping Mask made its debut, there were few to none other products that could match its creamy formulation. Read on for six more reasons why this one nighttime product gained icon status.

“An intensive overnight lip mask created by the cherished Korean beauty brand, Laneige.”

1. It Works Overtime While You Sleep

During the night, your skin goes into regeneration mode, making it the best time to utilize products that aid in restoring its moisture. The Lip Sleeping Mask is that, but even better. Think of it how you would a face mask. When you feel your skin needs a little extra TLC, you would go beyond just a cream and apply a super-charged face mask with potent ingredients. In the same way, when your lips need some extra R&R, apply the Lip Sleeping Mask (using the mini applicator it comes with) before bed and leave it on all night. By the morning, you'll have up to eight hours of hydration and a kissable pout to match—no more walking around with chapped and cracked lips.

2. It Comes Out On Top In Clinical Trials

The numbers don’t lie: in a Laneige clinical trial*, users found a 135% increase in hydration immediately after the first use. Another 93.7% found that their lips felt softer and were hydrated for a longer period. After one week of use, 90.6% agreed that their lips appeared healthier. The reality is that the Laneige Lip Sleeping mask delivers results and visibly improves the appearance of your lips.

3. Its Ingredients Are Packed With Nourishing Hydrators

Talk about a stacked ingredient list: Its nourishing Berry Fruit Complex consists of rich antioxidants that help leave your lips buttery smooth. It's also formulated with nourishing and hydrating oils and shea and murumuru seed butters to give lasting hydration.

4. You Can Match Up One Of Its Flavors To Your Mood (Or Outfit)

The Laneige Lip Sleeping Mask comes in multiple flavors, each with a rich flavor we can’t get enough of: The original berry, vanilla, sweet candy, and gummy bear that are all refreshingly true to their names. With each year, they also introduce a collectible limited-edition, like this year’s mango flavor. They taste delicious, and may even inspire your OOTD.

5. It fits perfectly into the K-beauty skin “slugging” routine

You may have heard of the trending K-beauty skin-care method of slugging: coating the skin in an occlusive moisturizer to lock in hydration, leaving the skin supple and soft. The Lip Sleeping Mask follows the same principles, but for your lips. Applying it overnight helps to lock in moisture for baby soft lips by the AM.

6. It Doubles As A Daily Lip Moisturizer

Many users have slotted the Lip Sleeping Mask in to replace their daily lip gloss. It makes sense: the hydrating mask leaves a healthy glaze that mimics a gloss, but even better. As we move into colder months, a lip mask may be a better option in combating flakey lips. Use it to top your favorite lip pencil or lipstick to create a shiny pop of color while adding a dose of hydration.

Whether you are use it as an overnight treatment or a midday hydration boost, the Laneige Lip Sleeping Mask will deliver soft, smooth lips every time.

*Based on self-assessment survey portion of a 1-week clinical study on 32 Asian women ages 25 to 35.