Cacharel’s Newest Fragrance Is All About Putting You In A Good Mood

What does a good mood in a bottle smell like? We’d argue it’s pretty close to the latest scent from Cacharel: Yes I Am Bloom Up! The iconic French perfume house is known to team up with fresh faces that bring a vivacious spirit to their trending scents. With their latest addition brimming with good vibes, they’ve tapped none other than actress Skai Jackson.

It’s no wonder why the brand that champions empowering women and using scent to represent unapologetic confidence, teamed up with Jackson. The young actress has been acting since the age of five and has grown up to be a role model for young girls who have big dreams. “I’ve been a fan of Cacharel for such a long time,” Jackson said in an interview about her new role. “They uplift women [and] each of their fragrances are conceived to represent a different phase in a young woman’s transition to adulthood.”

The fragrance, housed in the brand’s signature lipstick-shaped spritzer (this time with a red iridescent glow), is a sparkling, uplifting scent with contrasting floral and fruity notes. Think top notes of red berries and green mandarin super-essence, heart notes of peony and orange blossom, and base notes of benzoin and sandalwood essence.

The Yes I Am line has always been a collection of fragrances created with the modern woman in mind. It’s about self-affirmation and owning who you are. Bloom Up! is no different, offering a fresh, optimistic approach to their scent. Created by perfume masters Honorine Blanc and Alexis Grugeon, the brand describes the perfume as having a juicy “fizzy cremoso” effect that will elevate your mood.

To kick things off, Cacharel brought the party to LA with a soirée dedicated to celebrating the fragrance in the best way possible. The event had several familiar faces, including Jackson who was there representing the new fragrance with elegance. To learn more about the exciting new launch, follow @cacharelparfums on Instagram.

Additional reporting by Lucas Dias.