e.l.f. Cosmetics’ Limited-Edition Mascara Is Taking Your Lashes To New Heights For Pride

This Pride season, e.l.f. Cosmetics wants to open everyone’s eyes to the importance of empowering and uplifting the LBGTQ+ youth community — and their new limited-edition Big Mood Pride Mascara is the perfect catalyst. Between the metallic rainbow packaging that’s a direct nod to pride, to the mega volumizing formula inside, this limited-edition mascara makes one helluva bold statement, and in more ways than one.

Here’s how: For the entire month of June, e.l.f. is donating 100% of proceeds from their Big Mood Pride Mascara to the It Gets Better Project, a non-profit organization with a mission to support and connect lesbian, gay, bisexual, transgender, and queer youth around the globe through storytelling. Thanks to educational resources, inspiring media programming, and access to community-based service providers, the It Gets Better Project reaches and lifts up millions of people each year — and now you can be part of their mission.

Leave it to e.l.f. to make supporting LBGTQ+ youth even more beautiful with their best-selling mascara. In case you’re wondering, Big Mood Pride is the exact same flake-free, jojoba oil-infused formula as the brand’s hero mascara, Big Mood, which means a single swipe leaves you with full, fluttery lashes thanks to creamy, high-impact pigments and an hourglass-shaped brush head that seamlessly lifts and separates. The only difference is the Big Mood Pride Mascara’s tube; its gorgeous technicolor packaging was specifically designed to proudly honor the LBGTQ+ community.

Pride Month is a big mood for sure, but e.l.f.’s hope is that celebrating everyone’s authentic self (yours included) will go well-beyond June, with the Big Mood Pride serving as a colorful reminder to carry on that mood and mindset every day. All this to say: Shop Big Mood Pride Mascara now to show your support for the LBGTQ+ community.