Hailey Baldwin walks the runway at the Dolce & Gabbana show during Milan Fashion Week Spring/Summer ...
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Beauty

Hailey Bieber’s Beauty Evolution Is Full Of Unexpected Color

From brunette hair to a moody lip.

by Lauren Rearick
Updated: 
Originally Published: 

In her rise to supermodel stardom, Hailey Bieber has experimented with her glam routine plenty. Known for her platinum blonde hair and golden makeup palette, Bieber has unveiled the occasional surprise, including bold lips and changes in hair color. Ahead, see her complete beauty evolution.

Photo by Slaven Vlasic/Getty Images
2014

As a member of the Baldwin family, Hailey Bieber spent much of her life on the red carpet. As she grew older, the model started to experiment with makeup, including this moody, dark look.

Photo by Rabbani and Solimene Photography/Getty Images
2015

Bieber made a rare appearance without her blonde hair. This dark brunette style was fashioned in a long, sleek ponytail.

Photo by Anthony Harvey/Getty Images for MTV
2015

Back to blonde, Bieber was ahead of the curve on the curtain bangs trend. She paired the full fringe with a smoky eye.

Photo by Amanda Edwards/WireImage
2015

Her curly updo was certainly noteworthy, but it’s her choice of a dark red lip that cemented this glam moment.

Photo by Michael Stewart/WireImage
2016

This glowing glam moment featured beach-ready waves and a neutral-colored makeup palette.

Photo by Andreas Rentz/French Select for amfAR
2017

Channeling her inner princess, Bieber wore her hair in a long braid.

Photo by Venturelli/Getty Images for amfAR
2017

An oversized black headband kept her blonde hair back, allowing the focus to remain on Bieber’s sharp eye wings.

Photo by Jon Kopaloff/FilmMagic
2017

Bieber was giving major old Hollywood vibes with this look of curls and an orange-red matte lip.

Photo by Dave J Hogan/Dave J Hogan/Getty Images
2018

Bieber went with a nontraditional lip color for the Brit Awards.

Photo by Kevin Mazur/Getty Images for iHeartMedia
2018

Parting this sleek bob down the middle, Bieber also wore a glossy lip color.

Photo by Frazer Harrison/FilmMagic
2018

Thanks to her pastel pink hair and coordinating flower headband, this Met Gala look was especially memorable.

Photo by Dia Dipasupil/FilmMagic
2019

For this Met Gala routine, Bieber went with a ponytail that flipped out at the ends, wrapped in a black bow.

Photo by Taylor Hill/FilmMagic,
2020

Bieber was back to short hair, and this time, she paired the sleek style with a peach-colored lip.

Photo by Amy Sussman/KCA2021/Getty Images for Nickelodeon
2021

Bieber went for minimal, neutral-colored makeup at the Kids Choice Awards. She also wore her hair in loose waves.