Jennifer Aniston is Launching a New Beauty Line

At this point, it’s almost less common that a celebrity doesn’t have a beauty brand. Rihanna, Selena Gomez, Kim Kardashian, Jennifer Lopez, Halsey, and Ariana Grande, are just a few of the illustrious names that have started throwing their weight around in the space. Now, it looks like Jennifer Aniston will be joining that long list, teasing a new project last week on Instagram with the cryptic caption "Something's coming."

Today, the Friends star tagged the Instagram account for her new paraben-free, silicone-free, sulfate-free, phthalate-free, gluten-free, and cruelty-free hair care brand called LolaVie. “This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you,” she captioned a behind-the-scenes look at a group photoshoot.

Lopez previously told the LA Times that the name “LolaVie” has an important meaning to her, saying: "It's a long story and honestly it’s too personal to tell, but it has a special significance.” Hopefully this new launch will have her more open to sharing the meaning.

True fans will know that this is not Aniston’s first venture into the beauty world. In 2010 she released Jennifer Aniston perfume (previously intended to be named LolaVie) and she previously co-owned the haircare brand Living Proof before Unilever acquired it in 2016. She was also the long-time ambassador for Aveeno skin care products and has more recently become the Chief Creative Officer for Vital Proteins in 2020.

Beyond these past and present beauty ventures, Jen is also the original hair influencer. The “Rachel” hairstyle, once ubiquitous in the ’90s during the early seasons of Friends is trending again on TikTok along with everything else Y2K. The teens have figured out a way to bring back her signature layers and volume at home with even more success than the first iteration. She’s also long been partial to a sheet mask and an Instagrammable beauty moment.

While LolaVie only has one product out today, The Glossing Detangler , Jen says there’s “so much more to come”. In the meantime, there’s plenty of time to become acquainted with the Glossing Detangler, which is also a thermal shield with lemon extracts. Here’s hoping it gives us hair as silky smooth as Rachel’s.