Kendall and Kylie Jenner pose on the red carpet
Photo by Kevin Mazur/Billboard Awards 2014/WireImage

Beauty

Kendall & Kylie Jenner’s Beauty Evolution, From Tweens To Cultural Phenomenons

Lots of bronzer, bundles, and blue hair.

by Tanisha Pina

After 14 years and 20 seasons, the Kardashian-Jenner clan officially announced the forthcoming end of Keeping Up With The Kardashians. There's much to be remembered about the show — the memes, mainly! — but the impact the family has had on beauty trends and the industry at large is something that can't be denied. This is especially true when it comes to Kendall and Kylie Jenner, the youngest of the bunch, who have become the highest paid model in the world and a billionaire beauty mogul, respectively.

Ahead, click through to see the Jenner sisters' beauty evolution, from tweens to cultural phenomenons.

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2007, Keeping Up With The Kardashians Viewing Party

At the beginning of it all, Kendall and Kylie were mere tweens — and glammed up accordingly.

Photo by Jason LaVeris/FilmMagic
2009, 102.7 KIIS-FM's Wango Tango

While Kendall kept her middle part going, Kylie experimented with some full bangs and (heavy!) black eyeliner.

Photo by Jason LaVeris/FilmMagic
2010, The Rob Dyrdek Foundation "Sk8 For Life" Benefit

Kylie softens her look with a very 2010 side bang, while Kendall keeps things consistent with minimal makeup.

Photo by Gregg DeGuire/FilmMagic
2012, "The Hunger Games" Premiere

By 2012, the ladies are leaning more into glam, with Kendall wearing her now-signature sleek low bun and Kylie with some extensions.

Photo by Imeh Akpanudosen/Getty Images
2013, Kendall & Kylie Holiday Collection At PacSun

Bronzed up, both of the Jenner girls try out some honey highlights and bouncy waves.

Photo by JB Lacroix/WireImage
2014, Kendall And Kylie Jenner x MADDEN GIRL Photocall

Kendall goes back to her dark, solid-colored hair, while Kylie enters her short, dyed ends phase, starting with some honey blonde.

Photo by Kevin Mazur/Billboard Awards 2014/WireImage
2014, Billboard Awards

The girls lean into their personal styles, with Kendall retreating back to her sleek middle part, and Kylie introducing her vibrant green-blue look.

Photo by Gregg DeGuire/WireImage
2014, American Music Awards

Kendall continues with clean and simple, and Kylie's "over-drawn" lips onset a long-lasting pop culture conversation.

Photo by Michael Kovac/WireImage
2015, "Paper Towns" Screening

Only a couple years into her high-fashion career, Kendall is taking the job seriously with mature glam and a wispy bun. Kylie has discovered wigs — and officially capitalized on her lips, launching the Kylie Cosmetics Lip Kits in 2015.

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2015, American Music Awards

For this appearance, both Jenners interpret sleek, black hairstyles in their own way.

Photo by Steve Granitz/WireImage
2016, Kendall + Kylie Collection At Nordstrom Luncheon

In her peak Snapchat days, Kylie wore a long, honey blonde wig and mauve lipstick, while Kendall kept it natural with her hair pulled back.

Photo by Jesse Grant/Getty Images for NBCUniversal
2017, Golden Globes After Party

Both with top buns, Kendall and Kylie kept their skin glowy and the focus on their brows.

Photo by Dimitrios Kambouris/Getty Images for The Business of Fashion
2018, Business Of Fashion 'The Age Of Influence' Party

Kendall played up her signature red lip and up-do, while Kylie wore a high ponytail and bold contour. This year on an episode of "KUWTK," she finally opened up about her much-discussed lip fillers.

2019, Met Gala

Some of the most memorable Met Gala looks of 2019, the sisters went full, glowy glam — Kylie with a long lavender wig, and Kendall with her signature bun played up with some artful baby hairs.

Photo by David M. Benett/Dave Benett/Getty Images for Renell Medrano & WeTransfer
2020, Renell Medrano Exhibition Preview

13 years later, Kendall has kept consistent with her sleek middle part bun, glossy lips, and glowing skin. Today, though, she keeps her brows thick and fluffy, brushed up for a natural look.

Photo by Kevin Mazur/Getty Images
2020, Tom Ford AW20 Show

With a successful beauty empire under her belt, Kylie is constantly experimenting with different wig colors and lengths — though she wears her natural hair out for sharp up-dos like this from time to time.