4 Reasons To Make GUESS’s Latest Fragrance Your New Signature Scent This Summer

While there’s certainly no definitive “rules” when it comes to fragrance, it’s safe to say most gravitate towards fresher scents during the hot summer months. After all, doesn’t something about spritzing on a warm, dense scent in the middle of July just feel wrong? Because it does to us. Light and refreshing is what it’s all about — especially on sticky humid days when all you want is to be uplifted by your fragrance, not weighed down. This brings us to what we’re dubbing the ultimate must-have summer fragrance: the new GUESS Bella Vita Rosa Eau de Toilette.

The scent is a fresh, summery interpretation of the brand’s best-selling Bella Vita fragrance, which launched in 2021 and features notes of sour cherry, Italian lemon, and black currant combined with vanilla orchid and jasmine. Designed by none other than chief perfumer Gabriela Chelariu, Bella Vita Rosa leans far more floral than the original, yet never feels overpowering, which is precisely what makes it such an amazing scent for summertime. We think it even makes the perfect gift for a loved one to show off this season’s most coveted scent.

Ahead, find out what makes this GUESS fragrance so special — worthy of becoming your new signature scent for this summer and beyond.

It Features Flirty Feminine Notes

Bella Vita Rosa’s light, captivating notes are to thank for a more playful and carefree version of us: It opens with sparkling Italian lemon, juicy cassis, and bright quince, which smells like laying coast-side in Positano beneath the sun-dappled shade of a citrus tree. (Can you picture it now?) A lush heart of jasmine, magnolia blossom, and cypress add a pretty whisper of feminine florals, while velvety base notes of orris flower, moss, and sandalwood smell like the warm familiarity of the skin of someone you love.

It Has An Inspiring Olfactory Profile

Just like the scent of lavender may prompt you to chill out and sink into relaxation mode, wearing this fragrance motivates us to be the most luxuriously laidback, blissfully adventurous version of ourselves. Because of that, we see lots of romantic rendezvous and festival fetes in our future. It’s almost like Gabriela Chelariu blended Bella Vita Rosa just for our flirty girl summer phase, as presumed by this quote from her: “I created Guess Bella Vita Rosa to celebrate the joyful existence [of the woman], her ability to see life through rose-colored glasses — seeing all that is positive and beautiful in the world.”

It’s Extra Long-Lasting

With all that our summer undoubtedly has in store, we appreciate how long-lasting this fragrance is; the lovely way it subtly lingers on the skin all day long. To lock the scent in even further, we like to apply it to places where we know our pulse is pumping, which means more body heat and aroma dispersion. Think areas like behind the ears, inner wrists, elbows, and the backs of your knees (why not?). A few mists in the hair will also help the fragrance unfold like the petals of a blooming flower every time you move your head. Maybe our favorite place for this fragrance though, is right at our heart. The beat of it makes the fragrance open up and wander to our nose, reminding us of how beautifully sweet and exciting life can be.

It Also Comes As A Fragrance Mist

The perfect complement to the GUESS Bella Vita Rosa Eau de toilette for the season is their fragrance mist — a lightweight companion to the perfume that can be spritzed on day or night. Think of it like a cool body spray refresher you can layer on on active days outside, when laying out on the beach, or a touch up before a night out.

Bella Vita Rosa Eau de Toilette is available in two different sizes in addition to their fragrance mist. Shop the line now, and get ready to unleash your playful side this summer.