7 Sustainable Denim Brands You'll Want To Shop


More than just your classic blue jeans

The unfortunate truth behind your favorite pair of jeans? They're absolutely terrible for our planet.

While it's a well-known fact that fashion is one of the most polluting industries on the planet—coming in second to big oil—it's not as well known that denim production is one of the biggest culprits of all. It can take an average of 1,800 gallons of water to grow enough cotton to produce just one pair of jeans. An alarming amount of rivers and lakes in China, Bangladesh, and India are contaminated by the waste from the toxic chemicals used to dye denim. Not to mention, many of the workers in overseas factories producing denim are subject to these toxic chemicals and other unsafe working conditions.

With that said, if we're going to continue to shop for denim, as consumers, we need to be shopping smart and support the brands that are working to shake things up. Whether they're producing low-impact denim—created at ethical mills with minimal water and power usage—or creating new garments from deconstructed and reconstructed vintage and deadstock denim, we rounded up seven sustainable denim brands to get to know.

Cool and contemporary designs that are good for the planet? How could we resist?

Ksenia Schnaider

Photo courtesy of Ksenia Schnaider

Even if you're not familiar with Ukranian designer Ksenia Schnaider, chances are you're familiar with her work—particularly, the viral pant-short hybrids, called "demi-denims," that were seen on the likes of Bella Hadid back in 2017.

The whole idea behind the label, run by Ksenia and her husband Anton, is to create something new out of old denim—deconstructing old denim pieces, washing, re-working, and reconstructing into demi-denims, denim "fur" coats, and more. While sustainable fashion isn't booming in Eastern Europe like it is in the U.S., Schnaider hopes to change this by bringing awareness to her customers.

To further the brand's sustainability efforts, the design duo turned its Kyiv-based studio into a denim "laboratory," where they do all of the washing and redesigning in one place, minimizing waste, water, and energy footprints.


Photo courtesy of Boyish

L.A.-based denim label Boyish knows how bad jeans are for the environment, and that's why it aims for just about every aspect of the brand to be ethical and sustainable.

The brand uses eco-friendly practices during the developmental and manufacturing processes, using only one-third of the amount of water typically needed to create a pair of jeans. All cutting waste and water are recycled, and about 20 percent of the fabrics it uses are dead stock. The brand also only works with factories with fair and safe working conditions and sustainable and transparent suppliers—making sure that all are located close by, in order to cut carbon emissions.

CIE Denim

Photo courtesy of CIE Denim

NYC-based Cie Denim is the brainchild of designer Kelcie Schofield, a stylist who turned her love for vintage shopping into her very own sustainable denim brand. Each one-of-a-kind pair of jeans is created from a vintage pair that Schofield handpicks from various New York vintage shops, deconstructs, and then reconstructs into something new and unique.

While the brand is most known for its upside down jeans design, you'll also find an assortment of paneled acid wash tie-dyed styles and upside down shorts. While its current offering may be on the smaller side, Schofield plans to one day expand Cie Denim into a full lifestyle brand—one that sticks to its sustainable roots.


Photo courtesy of Warp+Weft

As stated earlier, it can take up to 1,800 gallons of water to create just one pair of jeans, which is a pretty scary fact. That's where inclusive denim brand Warp+Weft comes in, creating a truly low-impact system for producing jeans at its family-owned ethical mill—keeping it under 10 gallons per jean, and then recycling 98 percent of it back.

The best part of all? Every pair is under $100, which proves you don't have to break the bank for a truly sustainable pair of jeans.


Photo courtesy of AndAgain

AndAgain is a NYC-based sustainable denim brand founded by Morgan Young and Greg Harder. Every single one of the brand's made-to-order pieces is created from recycled post-consumer denim, which results in almost no water usage during production.

While you'll find a variety of reconstructed jeans and patchwork denim outerwear, the brand also focuses on a variety of artist collaborations, offering pieces such as hand-embroidered denim tops and digitally-embroidered denim bomber jackets. It's also begun expanding beyond denim, introducing sustainable French terry and organic cotton into the mix.


Photo courtesy of Re/Done

If you're a fan of vintage Levi's, then you'll love sustainable denim brand Re/Done. Each pair is made from a pair of vintage Levi's sourced from rag houses all across the country.

While each deconstructed and then reconstructed jean is washed twice, the brand has gotten its process down to just about 50 gallons of water, which is about the same amount as if you washed your jeans at home.


Photo courtesy of Blanche

Copenhagen-based contemporary denim brand Blanche feels that corporate social responsibility in today's world—especially within the fashion industry—is a necessity, which is why it aims to be as sustainable and ethical as possible on all levels.

Not only does the brand focus on working with sustainable materials, such as deadstock fabrics and Global Organic Textile Standard-approved materials, but it also follows a number of other measures to ensure it's as safe for the environment, and for workers, as possible. It ensures that each of its suppliers follows its manual of guidelines for reducing energy and water usage, carbon footprint, and more, while also staying as "close to home" as possible to reduce transportation and allow for easy factory auditing. The brand has even created a consumer impact page for its customers on how to reduce a garment's environmental footprint, including washing and recycling tips.

Screenshot via Youtube

While the song should serve as a reminder to your exes

Just a day after dropping new single "Nunya," featuring Dom Kennedy, Kehlani has released the winter-wonderland visuals to go along with. The singer, NYLON November cover star, and mother-to-be rocks some of the best winter 'fits I've seen in a while, including a glorious puffer jacket that could double as a down comforter that I absolutely need in my life right now.

Kehlani is clearly living her best life up in some snow-filled forest hideaway, vibing on the beach at sunset and sipping on something bubbly as she coolly reminds nosy exes that who she's with is "nunya business." There's not much of a story line (unlike her recent "Nights Like This" video); the main takeaway is that Kehlani is busy dancing through a forest, missing no one and chilling amongst people who are clearly not the subjects of the song.

Kehlani is only two short months away from bringing baby Adeya into the world, who she thanked for helping her get through the video process. "Shot that 7 months pregnant in da snow..." Kehlani wrote on Twitter, adding, "thank u baby for da motivation, mommy was FROZE."

Even from the womb, Adeya has been hustling hard alongside her momma. Twitter user @ODtheMC pointed out that this is already her second music video appearance, and she's not even been born.

Get some mulled wine ready and escape into Kehlani's winter getaway, below. Stay tuned for her forthcoming mixtape, While We Wait, out on February 22.

Kehlani - Nunya (feat. Dom Kennedy) [Official Music Video]



Photo by Alberto E. Rodriguez / Getty Images.

As in Black Panther Political Party leader

It's been a running joke that the Black parents/grandparents of millennials were really confused about all of the Black Panther hoopla ahead of its 2018 release. Many of them were anticipating a movie about members of the Black Panther Political Party and didn't know who the hell T'Challa was. Well, those people are about to have their moment, and we're about to have another one.

Variety is reporting that Fred Hampton, the Black Panther leader at the center of the upcoming biopic Jesus Was My Homeboy, could be played by none other than Daniel Kaluuya. Apparently, he is in negotiations for the role. And he's not the only Black Panther alum in the mix. The Warner Bros. project is being produced by Black Panther director, Ryan Coogler. The same article reports that the forever swoon-worthy Lakeith Stanfield—who appeared with Kaluuya in Jordan Peele's Get Out—is also in negotiations, to play William O'Neal, an FBI informant who infiltrated the Black Panther Party.

Coogler and Charles King are putting together a dream cast to tell a difficult story. Hampton was killed by the Chicago Police Department, while his pregnant girlfriend lay next to him, thanks in part to information they received from O'Neal. Whenever it's out, I strongly recommend having Black Panther queued up as a palate cleanser.