Beyoncé's Stylist Created A Capsule Collection That's Actually Wearable

For Hyundai Motor's StyleNite

by Nylon X Greedilous

November 28, 2018

Hyundai Motor has caught on to the fact that its customers want to drive in style: On Tuesday night, it launched a new fashion and lifestyle platform at its StyleNite event, hosted by celebrity stylist Ty Hunter. And to kick off the new venture, he created a fashion collaboration with GREEDILOUS.

Hunter's roster of clients include none other than Beyoncé herself—so you know his sense of style is unparalleled. The colorful collection he debuted with GREEDILOUS and its designer Youn Hee Park was an ode to Hyundai Motor's latest release, an SUV called the Palisade. The line of dresses, jackets, shirts, pants, and accessories took inspiration from the design of the car, resulting in a collection you can actually wear. Though it's full of lively prints and colors, so you won't go unnoticed. And the designs not only capture Hunter's unique sense of style but also include the bold cuts and unique prints Park's collections are famous for.

StyleNite also served as the official launch of Hyundai Motor's new lifestyle platform, @Hyundai.Lifestyle, that will live across Instagram, Facebook, and YouTube. The point of the collection and the new platform was to show that a love of fashion and a love of cars can definitely co-exist. Hyundai Motor's Executive Vice President and CMO, WonHong Cho, said that the event and the collaboration was a new attempt to gain an authentic understanding of the brand's customers. "There is no better way to build an authentic connection with customers than through culture; music and fashion in particular," he said. "We are planning to get closer with customers through interesting cultural events, starting with StyleNite."

Style Nite was definitely a hit, too: Stars like Larsen Thompson, Tess Holiday, Sofia Richie, Erika Jayne, and Shaun Ross showed up to support the launch and to check out Hunter's collection, with beats by DJ Raiden. It's not every day that a car brand and a fashion brand team up to collaborate, but this collection shows that maybe the two should mix more often. See the best moments from the night and our favorite looks from the line, below.