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How Emilia Fart Made The Internet Good Again

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Photos Courtesy of Emilia Fart YouTube

The YouTube sensation is the lone bright spot in a sea of digital misery

There are so few places left on the internet that make me feel safe anymore. But, when I was a teenager, the internet was a space to find solace, to find people who seemed as obsessive and as alone as I felt. Going online was a sacred ritual: I would come home from school, shut everyone else out, and spent hours crafting corners of the internet that suited me. I played Doll Makers; I customized my MySpace to death; I personalized my blogs; I forgot everything about the day that had made me sad. Now, it is the internet that makes me sad, thanks to the time I spend on Twitter reading the news—a constant barrage of sexual assault and climate change and poverty and really, really bad opinions.

But I do have one online ritual that's still sacred. Every single night I settle down to watch YouTube videos, a respite from Twitter and other platforms that feel a little too close to work. I turn to the platform's story-times to be lulled to sleep by the sound of a person talking for 20 minutes about something inconsequential that happened to them. For all of the YouTubers I watch, though, the one who makes me feel the most like I'm once again dipping my toe into the private, obsessive, anonymous internet of the mid-2000s is Emilia Fart.

With her cartoon character costume of colorful dresses that she makes herself on a sewing machine, bleached eyebrows, and a scarf up to her chin, Emilia Fart has described her style as an "obese, deranged Judge Judy." Whatever your perception of her, it is impossible not to notice that she is entirely different, in both content and appearance, from every other YouTuber. In a platform dominated by perfect makeup, sponsored content, inter-vlogger beefs, and overexaggerated storytelling, Emilia Fart is a return to an internet that felt built for outsiders. Of course, now that she has over 700,000 subscribers, Emilia has moved away from being genuinely niche, with legions of fans and her own merch, but she still retains that sensibility. Because she became so popular with videos that move effortlessly between genuine sincerity and performance art, it's still something that she sticks to today.

Her videos are divided into playlists titled "Getting weird in public," "Breakdowns," and "Ass shots," among others. And, sure, those titles could be read as clickbait, but there's more subversive content within, like, "How to cure a cold by being a clinical narcissist," and "I'm hiding in a laundromat and I'm not coming out"; Emilia is entirely authentic as she darts between grandiose movements, over-the-top gestures, and painful, genuine honesty. She talks loudly about her own mental health, self-perception, and how she sees the world—whether she's sobbing in the bath or harassing strangers in the street, she begs to be understood. Where other YouTubers are either watered down and palatable or shocking for the sake of being shocking, Emilia walks the line between human and caricature in a way that is deeply endearing.

Emilia Fart knows that you have no idea whether she's playing a character or not. That's what keeps you watching, and it's why she has an entire playlist—"Emilia Fart explained"—in which, through videos where she reveals her past as a "normal" teenager or the reasons for her never-changing costumes of a scarf over her chin, she breaks down who she is beneath the walls she's built. In "is Emilia Fart a character- or is she real?" Emilia begins the video by shouting: "What is real? What is fake in this world? Are what you can see and touch the only real things?" She's hinting toward the more philosophical, existential themes that run through her other videos. She takes topics that could be approached flippantly and gives them warmth; explaining that the things she does in her videos are the things that she does when she's alone to make herself feel better. She reassures the viewer that what she says in the videos is what she believes in, who she is. It's who she is when people aren't watching—the truest representation of the self, and something we all struggle to present online. We put up walls and distance ourselves from the us that we are online, where, in the past, we aimed for complete self-expression. Emilia Fart takes us back to that. "Who I am in my videos is who I am with myself," she says, sitting in a snow-covered field and sipping Diet Coke. And I believe her.

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Being obsessive isn't cool. We water down our obsessions to be palatable to others, but in the early days of the internet, it was a safe space for us obsessive nerds to find people just like us. Emilia feels like a throwback to that, as through her videos we experience her genuine, all-encompassing obsession with mainstream vlogger Trisha Paytas. Trisha, too, got her start in painfully honest vlogs, sitting sobbing on her kitchen floor and sharing long stories. In her truths from the bathtub series, Emilia, like Trisha, eats and speaks openly. They aren't so dissimilar: Trisha, too, is painfully honest; in recognizing that humanity and kinship with Paytas, Emilia developed a very uncool obsession with her to the point of creating a 20-video playlist dedicated to her with titles like "I'm sorry Trisha Paytas- I can't do this anymore" and "My formal apology for using Trisha Paytas"; Emilia even got Trisha's face tattooed on her body. Recently, though, Emilia Fart posted a photo that points to a collab with Trisha, offering up evidence that, while obsession can be harmful, focusing on what you want, no matter how distant it might seem, can lead to a realization of your goals.

Emilia Fart's videos, despite drawing viewers in with tempting, ridiculous video titles, are different than shock-factor stories. The wild cutting, poses, costumes, and varied settings, as well as Emilia's commitment to really telling her truth, make her videos feel more like theatre pieces. Most importantly of all, though, is the message. After drawing you in with the ridiculousness, Emilia will break into honest, thoughtful monologues; she is frank about her mental health, her flaws, her obsessions. She confronts her family about how they see her, something any of us would struggle to do. She discusses her personal issues candidly and with clarity, with heartwarming and genuinely thought-provoking comments about our world that describe wider issues with which we all deal.

It takes a lot of courage to put all of yourself online in 2019. Emilia Fart hides, a little, as we all do. But underneath the scarves and bellowing voice that she uses to hide herself a little from the scary world, there is a genuinely vulnerable and honest girl whose videos are so pure and so human that it takes me back to a time when I didn't have to pretend online; I didn't have to be professional, or cute, or hide my mental illness or obsessive nature. A time when the internet was my private space to be myself. Emilia Fart has found the audience she deserves, now, but her videos still feel like they belong just to me. But, I'm sure they feel like they belong to her other 700,000 subscribers too.

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Photo by Handout / Getty Images.

From selling probiotic supplements to picture frames and umbrellas

A Kardashian-level of success doesn't happen overnight, and it certainly doesn't happen without proper planning. Kim Kardashian West clearly knows this because, according to TMZ, she has already filed for trademark protection on the name of her two-week-old baby, Psalm West. From personal appearances and entertainment services to probiotic supplements and scrunchies, she is leaving no stone unturned in terms of possible business opportunities.

Apparently, all of the Kardashian parents file these kinds of trademark protections for their kids even if the businesses never come to fruition. It's done as a precautionary measure to keep others from profiting off of their name and to make sure that, should they ever want to start a business, they don't have to worry about someone else getting to it first. The sheer length of this list speaks to the huge earning potential of baby Psalm, who can't even control his own neck muscles yet, let alone go into business. Still, this brings a whole new meaning to "securing the bag."

Below, a list of all the things Kardashian West is seeking usage rights for.

Hair accessories

Barrettes

Bands

Bows

Clips

Ties

Ornaments

Pins

Scrunchies

Chopsticks

Twisters

Wrap

Hair extensions

Ornamental novelty pins

Entertainment services

Personal appearances

Skin care

Probiotic supplements

Toy figures

Doll accessories

Computer software

Clothing

Baby bottles

Furniture

Strollers

Beverageware

Swaddling

Blankets

Skin moisturizers

Lotions

Creams

Bubble bath

Fragrances

Body powders

Shower gels

Body oils

Skin serums

Nail polish

Nail polish remover

Nail care preparations

Puppets

Puzzles

Toy jewelry

Toy cameras

Toy food

Bath toys

Baby gyms

Playground balls

Electronic action toys

Baby bouncers

Baby changing tables

Baby walkers

Pillows

Mirrors

Cushions

Picture frames

Playpens

Baby carriers

Cosmetic bags

Toiletry cases

Duffle bags

Umbrellas

Clocks

Watches

Key chains

Calendars

Books

photo albums

Stationery

Stickers

Writing utensils

Collectible trading cards

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FROM THE WORLD WIDE WEB
Photo by Pascal Le Segretain/Getty Images

Well, actually it's crocodile, but she looks out of this world so...

Winnie Harlow walked the Cannes red carpet on Wednesday on her way to a screening of Oh Mercy!, wearing a showstopping gown.

The sheer black dress featured green embroidery on the front and back, which Ralph and Russo confirmed was in the shape of a crocodile. She belted the dress with a black crocodile skin-like belt and finished the look off with some strappy heels. She didn't leave it at just that. For beauty, Harlow packed on full lids of sparkly purple eyeshadow. She kept her hair sleek and simple.

Photo by Pascal Le Segretain/Getty Images

Though the brand says otherwise, as Game of Thrones fans, we'd like to think the embroidery is reminiscent of a dragon's skin. Not to mention, Harlow looks out-of-this-world beautiful in it.

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Photo by Andreas Rentz/Getty Images

That denim kimono!!

Marion Cotillard shut down the Cannes red carpet on Wednesday at a screening for Matthias Et Maxime. Instead of an extravagant gown that's expected of the event, Cotillard wore a matching black crop top and shorts. Despite wearing an outfit I typically don to a hot yoga class, she looks incredible. She completed the look with an oversized denim kimono, a statement necklace, and heeled booties.

Photo by Andreas Rentz/Getty Images

At first, I was drawn in by the crop top and hotpants duo, but, after looking closer at the kimono, it's clear that it's the real scene-stealer. The floor-length Balmain piece was decorated with artful rips and dragon motifs. I would like to live in it.

Photo by Pascal Le Segretain/Getty Images

Let's all bow down to the Khaleesi of Cannes.

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Photo by Frazer Harrison / Getty Images.

"It doesn't make you weak to ask for help"

Singer Billie Eilish is continuing to open up about mental health, this time in a new PSA video in partnership with the Ad Council and Seize the Awkward.

In the video, Eilish insists that "it doesn't make you weak to ask for help." She doubles down on the importance of asking for help, and stresses the importance of friends and family being there when their close ones reach out and checking in on them as well. "You should be able to ask anyone for help, everyone has to help someone if they need it." According to Eilish, there have been times when someone reached out to her at the exact moment she needed it, and it helped.

It was particularly refreshing to see Eilish acknowledge that there are things she still doesn't know and has to learn about her mental health. At the very beginning of the video, the interviewer asks her to reflect on her mental health journey, and all Eilish can do is let out chortle. "I think when people hear, 'Remember to take care of your mental health,' they think that everyone else is, and that is not at all accurate," she admitted. "You know, for me I'm trying to learn still to make sure that I stay okay."

Check out the PSA below.

Billie Eilish On Mental Health & Friendship | Ad Council www.youtube.com

Photograph via @kimkardashian.

"#NotOnMyMoodBoard"

Kim Kardashian has definitely been accused of borrowing a design now and then. But when Instagram influencer and Kardashian look-alike Kamilla Osman claimed the entrepreneur copied her birthday look for a Met Gala after-party, Kardashian was not going to let it fly—and shared plenty of photo evidence to shut down the claim.

Fashion industry watchdog Diet Prada first noticed Osman's claims on Instagram and shared side-by-side images of Kardashian's Cher-inspired outfit designed by Mugler and Osman's dress. "Never get confused with who 'inspires' who. They won't give you credit but they will copy," Osman wrote on her IG story. "I designed this dress for my birthday last year. Nobody had a dress like this was an original design."

Kardashian responded by posting the true inspiration behind her look: images of Cher, in similarly sparkly, plunging-neckline dresses and wigs, and of model Yasmeen Ghauri walking a Mugler show in the '90s. In fact, the only similarity between Osman's and Kardashian's looks is the bodycon mini-dress style, which the two are not the first to wear. Among the images, Kardashian included a blank slide with the hashtag "NotOnMyMoodBoard," making it clear that this was in response to Osman's claims.

Screenshot via @KimKardashian Instagram Stories

Screenshot via @KimKardashian Instagram Stories

Though I am with Kim on this one, Kardashian does have a history of co-opting other people's work. From being sued over her Kimoji app, to claims she copied makeup palettes and perfume bottle designs, to being accused of copying Naomi Campbell's entire style, it's far from the first (and probably, far from the last) time Kardashian's name will be mentioned like this.

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