Psy & Suga From BTS Take On The Wild Wild West In "That That" Video

“That That,” the highly-anticipated single and video from PSY’s new album, PSY 9th, has arrived — and it’s already on its way to becoming the South Korean comedian and musician’s next viral sensation.

Of course, when one talks about PSY it’s hard not to immediately think of “Gangnam Style,” his 2013 satirical take on South Korean wealth that took the globe by storm. While “That That” hasn’t reached those levels yet, it’s definitely making its best effort as none other than BTS member Suga is also involved.

“That That”’s music video — which was preceded by not one but three teaser trailers — transports PSY and his cadre of friends to the wild wild west, where they seem to have taken over a very stylish wooden whiskey saloon.

The video feels very reminiscent of “Gangnam Style” with its scenes of PSY doing exaggerated choreo outside and the crowds of dancers flanking either side of him. There’s a noticeable lack of straightforward comedic stunts, too, but as with all of PSY’s videos, an underlying aura of silliness runs throughout.

Midway through, the second star of the show, Suga, arrives, dropping down into the scene from some ledge off-camera. In between shots of him and PSY rapping through song’s second verse, they engage in a western slap showdown of sorts — which ends with PSY dramatically bleeding in his arms.

Of course the running question behind all of this is: what does this all have to do with the song? The answer is: well, not much, really. As far as lyrics go, “That That” is PSY’s party anthem, his ode to going back out, partying it up, and living it up. “Pandemic’s over, uh,” he declares at the beginning.

Maybe there’s a tenuous connecting thread between the post-2020 world and the action-filled energy of the wild wild west — there’s so much to explore in this changed-but-not-really place of new possibility. Or maybe it’s just that cowboy-themed parties are way more fun; it definitely seems so in the video’s big end dance scene.

Or, just as likely, it was simply a clever avenue to tie-in the galloping dance move that remains unforgettable from “Gangnam Style”’s reign. The giddy-up hand-motion and trot — with an added lasso flourish — reappears in “That That”’s dance break at the end, bringing the uncanny nostalgia of the whole thing full circle.

Will “That That” get to be as big as “Gangnam Style” — who knows? But, as the camera lingers on Psy and Suga at the end of the video, both of them breathing hard, they can rest assured that they delivered a strong song of the summer bop at the very least.