This Texas-Born Jewelry Brand Has The Best V-Day Gifts

After the hustle and bustle of the holidays, it’s time to finally sink into the slowness of the winter season. Longer nights, slower days, cozier meals — and no more rushing around, right? That’s why we’re giving you a heads up on Valentine’s Day gifting, so you can get an early start.

V-Day always seems to sneak up unannounced right after the new year, doesn’t it? If you’re looking for a thoughtful, bespoke gift for someone special this year, consider Goodstone. The fine jewelry brand, born out of Texas, is redefining luxury with meticulously handcrafted pieces that are trendy, tasteful, and designed to last a lifetime. And the best part? They’re surprisingly affordable.

Created by an independent jeweler in 2016, Goodstone now sells both custom and ready-made diamond jewelry from their online storefront. When you’re buying a piece of diamond jewelry with Goodstone, whether it’s an engagement ring, a wedding band, or a diamond necklace, you’ll have a choice between lab-grown or mined diamonds. Lab-grown diamonds continue to grow in popularity year after year — according to The Knot’s yearly Jewelry and Engagement study, they have finally surpassed natural mined diamonds in popularity last year and now make up the center stone in 52% of all new diamond engagement rings.

An eco-conscious and ethically sound alternative to traditional diamonds, lab-grown diamonds require significantly fewer resources while avoiding the ethical concerns associated with mining. And though lab-grown diamonds are typically less than half the price of mined gems, with identical physical and optical properties, they shine just as brightly and maintain the same enduring beauty and durability as their naturally grown counterparts do.

On a time constraint? Shop Goodstone’s collection of ready-to-ship engagement rings which includes this solitaire ring with a 3-carat lab-grown pear shaped diamond. The 14-karat gold band has a width of 1.5 millimeters, and they’ll resize it to whatever size you need — and if you don’t know off the top of your head, you can have them send a ring sizer first. All orders ship free with FedEx two-day shipping, and every package is fully insured. Another cool bonus? You can send in your jewelry any time for a complimentary cleaning.

If you prefer a more personalized experience, Goodstone does that, too, with custom engagement ring shopping experiences during which you’ll work with one of their consultants. But since they offer so many different ring settings and diamond shapes, you might find what you’re looking for pretty easily with their extensive collection of customizable ring settings.

Their wedding band collection is just as extensive, with selections that run the gamut from simple to extravagant. You’ll find classic solid gold bands alongside dainty baguette options and chunky, flashy diamond bands, too.

Goodstone also has you covered for other types of jewelry gifts. Check out their line of diamond earrings, all of which are minimalistic and give off the ultimate quiet luxury vibe. Just like with their rings, you’ll get to choose the diamond size and whether it’s lab-grown or natural.

Another classic trend that’ll never become outdated? Tennis bracelets. Back from the ‘90s and here to stay, tennis bracelets delicately string together tiny diamonds into a dainty, wearable accessory that elevates any look. Goodstone’s tennis bracelets come in plenty of different sizes and diamond shapes, so their price points have a nice range, too.

They also carry tennis necklaces, along with more minimal diamond necklaces featuring just a pendant with the diamond of your size and shape — and in different setting options, too.

From sourcing to design, Goodstone distinguishes itself from other jewelry brands with their customization options, transparency, and luxury craftsmanship. So if you’re looking to invest in something a little extra special this year — whether for yourself or someone else — why not try the ethically driven, American-born brand?