Photo by Gabor Kotschy/Courtesy of A24

Fashion

Private Icon: Midsommar

Pagan cult, but make it fashion.

by Erika Harwood
Updated: 
Originally Published: 

Midsommar may have been Summer 2019's must-see horror film, but its fashion still lingers on in our collective memory. From the milkmaid dresses to the vibrant flower crowns, everyone's favorite Swedish cult had a style that's stood the test of time. Ahead, some cult-approved items to channel your inner May Queen.

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Welcome to Hälsingland in Sweden, where the uniform is an endless supply of floral-embroidered frocks.

Photo by Merie Weismiller Wallace, Courtesy of A24
Embroidered Linen-Blend Raglan Ruffle Mini Dress

A short, simple dress perfect for any sacrificial gathering.

$118.50
$138
See on Madewell

Even in a group where everyone dresses the same, the bright red is a standout fashion choice.

Photo by Csaba Aknay, Courtesy of A24
Raya chiffon-trimmed floral-print cotton-poplin mini dress
Alice + Olivia

This short multi-pattern dress is bright and perfect for a summer in Sweden.

$297
$495
See on Net-a-Porter

In case you're interested in the film's fashion prior to going full pagan cult, go for an athleisure-meets-gorpcore vibe.

Photo by Gabor Kotschy, Courtesy of A24
Mariam Classic Fit Tee
Agolde

A classic peach T-shirt for long sunny days.

$58
See on Shopbop
Slim wide-leg pant in washed canvas
J.Crew

A simple pair of blue pants to go with anything, including a flower crown.

$89.50
See on J.Crew

When it comes to getting dressed, the more flowers, the better.

Courtesy of A24
PRINTED SMOCKED DRESS
Tory Burch

This long patterned dress is fit for a May Queen.

$297
$398
See on tory Burch
Dramatic Off the Shoulder Maxi Dress
Eloquii

For a simpler version, try a maxi off-the-shoulder dress with a more subtle floral print.

$149.95
See on Eloquii

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