SKIMS’ New Swim Campaign Stars Paris Jackson, Bella Poarch, & Bailey Madison

Mark Hunter/Courtesy of SKIMS Fashion Another celebrity-studded campaign from Kim Kardashian’s fashion brand. by Maria Bobila July 25, 2022

SKIMS debuted a new campaign on Monday, July 25. Featuring Paris Jackson, Bella Poarch, and Madison Bailey, the celebrity-studded imagery showcases the solution-oriented brand’s latest swim collection. Kim Kardashian expanded into the new category earlier this summer in June. Mark Hunter/Courtesy of SKIMS

Tap through to see the new SKIMS campaign, shot by Mark Hunter (better known as nightlife photographer The Cobrasnake) , ahead. Mark Hunter/Courtesy of SKIMS

Paris Jackson makes her SKIMS debut as one of the many celebrity faces of the brand. Mark Hunter/Courtesy of SKIMS

“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment,” said Jackson in an official statement. “I love the brand and doing this shoot was so much fun.” Mark Hunter/Courtesy of SKIMS

TikTok star-turned-singer Bella Poarch, who’s gearing up to release her debut EP , modeled SKIMS’ new swim collection, featuring more fashion-forward styles, like gloves, dresses, and more. Mark Hunter/Courtesy of SKIMS

“I’m so thrilled to be a part of the new SKIMS Swim campaign!” said Poarch in an official statement. “I love how the brand always pushes style boundaries this way.” Mark Hunter/Courtesy of SKIMS

Madison Bailey of Outer Banks joins Jackson and Poarch in the campaign, marking one of her first major fashion gigs. Mark Hunter/Courtesy of SKIMS

Following the reveal of SKIMS’ new campaign, its upcoming swim collection will be available to shop online on Thursday, July 28. Mark Hunter/Courtesy of SKIMS

See more SKIMS campaigns starring Kourtney Kardashian and Megan Fox , Rosalía , and an OG crew of supermodels.

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