The New G-SHOCK Is A Grown-Up Take On A ‘90s Staple

Whether or not you indulged in the iconic G-SHOCK silhouettes of the ‘90s, we all can agree that the brand is a key player in the world of watches. And with early-aughts nostalgia dominating fashion right now, it makes sense that the watches we’re gravitating towards are mixing old-school charm with today’s can’t-miss trends.

G-SHOCK’s new watch, the GMAS2100, is at the top of our must-have list for this exact reason. Here, you’ll find all the distinctive qualities you know and love about G-SHOCK in a cool and compact style. It’s equipped with all the hallmarks of G-SHOCK’s unbeatable technology like shock- and 200M water-resistance, up to five daily alarms, world time, and so much more.

This timepiece has the ability to make a statement, but also coordinate seamlessly with a range of looks. Think of it as a more grown-up version of your favorite middle school watch — except you’re trading in that neon green or powder blue colorway for a sleeker white, black, or pastel-pink hue. It pairs easily with jeans and a vintage tee, a floral dress, or leggings and an oversized sweater — transcending both seasons and trends.

Beyond functionality, the visual appeal of the G-SHOCK GMAS2100 is all in the details. Each piece features premium complimentary color accent mirror indexes on the dial for a luxurious finish. The white band comes with silver accents, while the black and light pink versions are finished with rose gold — making each easy to style alongside your favorite everyday jewelry. Other little details include luminous hands for night viewing, an easy-to-read digital display, and a mineral glass face. With such versatile finishes, the G-SHOCK GMAS2100 feels just as sophisticated as it does functional.