Fluide just launched a new line of holographic lip glosses perfect for puckering up with your sweetheart this Valentine's Day, regardless of gender identity. The brand has released three shades and some gorgeous, super hot, and super queer imagery to go along with it.
"As the first beauty brand created to celebrate queer beauty and gender expansive and non-binary identities," the press release states, "Fluide's Valentine's campaign is a love letter to the people putting their lives on the line to fight for understanding and acceptance and to create a more inclusive world." Queer artists were also behind the scenes: Videographer Maddy Talias and photographer Lauren Perlstein brought the glitter-filled campaign to life.
The three shades of glosses are each a unique hue; Oasis serves serious opal looks, Spectrum highlights pinks and purples, and Dreamhouse has otherworldly green undertones. The brand suggests trying the holographic options layered over its lipstick, but TBH I'm obsessed with it on its own.
The glosses are on sale for $30 as a set, or separately for $12. As always, five percent of Fluide's profits go to supporting health and legal rights in the queer community. Watch the sensual promotional video below.