This New Sustainable Brand Offers Perfect, '90s Minimalist Clothes


There's plenty of slime green, too

Welcome to The Green Scene. Every week, we're highlighting the designers and brands working to make the world of fashion and beauty a greener, more sustainable place. The brands to support are the ones making a difference; check back every Tuesday to meet your new favorites.

The fashion industry is destructive to our planet in a number of ways—from the contamination of our waters from factory run-off to the toxic pesticides used to grow cotton and other textile crops. But one of the main culprits is the alarming amount of clothing that ends up in landfills each year, mostly created from synthetic materials that take hundreds of years to biodegrade. And much of that can be attributed to the ever-changing trend cycles, and just how quickly fast fashion retailers are churning out cheaply made (and unsustainable) items to follow said trends. Breaking this trend cycle is exactly what new sustainable label Eye to Eye is hoping to do.

Eye to Eye was founded by two fashion vets—Erica Kiang and Mina You—who have seen the ins and outs of the industry, especially within fast fashion. Rather than churn out cheap versions of runway trends that end up in landfills as quickly as a season ends, the two wanted to start Eye to Eye as a more honest and clean way to approach fashion, creating quality, eco-conscious clothing that goes beyond trends.

Photo courtesy of Eye to Eye

For its first collection for Spring 2019, the two drew inspiration from the empowering women they admire—from family members to legends both historical and current. Amongst its assortment of breezy sundresses, crop tops, skirts suits and sets, are: a top inspired—and named after—sustainable fashion pioneer Eileen Fisher; a dress named after Kiang's grandmother, a multilingual Surinamese immigrant who became one of the first women to attend NYU; and a pair of shorts named after 1960s singer and women's rights activist Melanie Safka.

In terms of its eco-friendly practices, Eye to Eye uses sustainable materials to create its timeless pieces. For its first collection, 90 percent of materials used are sustainable, though the two are planning to continuously improve. "Next season will be 100 percent," says Kiang. "We always look for sustainable fabric that also feels nice, which can be challenging."

However, to Kiang and You, it's more than just using eco-friendly textiles that makes a brand sustainable—it's creating pieces you can get the most use out of because they are built to last. "We design pieces that can be worn for many different occasions and not go out of trend quickly," says Kiang. "We believe our customer will constantly be able to incorporate their Eye to Eye pieces in their wardrobe for a long time to come." That's why they design with minimalism in mind, so that they don't "go out of style" anytime soon.

"I think the days of fast fashion and this constant, rampant consumption are numbered. My generation and younger millennials are changing the way we buy, and they're speaking with their money."

Still, the duo's interpretation of minimalism is certainly not drab. Cropped blazers and tie-front jumpsuits still allow for timelessness, but with an edge. Oh, and there's plenty of slime green featured throughout the collection.

While Kiang and You have a minimal aesthetic in mind when designing, they also heavily rely on feedback from customers to create the pieces that they want. "If someone returns something, I send a personal email to ask if they can provide feedback, which I always make note of and incorporate," says Kiang. "We know we won't always get it right, and we are always willing to listen. And with support and respect, we will get there. Our focus always lies on how we can get better and improve." This, of course, all ties back to sustainability: If Eye to Eye is creating what their mindful customer is wanting, it's less likely that these pieces will end up in a landfill.

But what makes Eye to Eye a unique player in the sustainable fashion game is its accessibility. Many eco brands are sold at higher price points (rightfully so, due to the cost of manufacturing something sustainably), but not all of the consumers wanting to shop sustainable fashion are able to invest in higher-priced goods. Eye to Eye's collection ranges from $55 for a pair of trousers up to $152 for a jumpsuit, with numerous dresses and separates priced in between—making eco-friendly fashion available to a wider customer base.

Photo courtesy of Eye to Eye

Overall, Kiang feels that times are changing—millennials and younger generations are increasingly mindful when they shop. "I think it's the new normal," says Kiang. "I think the days of fast fashion and this constant, rampant consumption are numbered. My generation and younger millennials are changing the way we buy, and they're speaking with their money. It's no longer about what's cheapest; I think people are asking themselves, What am I eating? What am I buying? What am I wearing, and what is its impact? I'm not saying they're buying the most expensive thing, but it's clear that consumption has become more about quality and value."

You can shop Eye to Eye's full offering at

Photo by Handout / Getty Images.

From selling probiotic supplements to picture frames and umbrellas

A Kardashian-level of success doesn't happen overnight, and it certainly doesn't happen without proper planning. Kim Kardashian West clearly knows this because, according to TMZ, she has already filed for trademark protection on the name of her two-week-old baby, Psalm West. From personal appearances and entertainment services to probiotic supplements and scrunchies, she is leaving no stone unturned in terms of possible business opportunities.

Apparently, all of the Kardashian parents file these kinds of trademark protections for their kids even if the businesses never come to fruition. It's done as a precautionary measure to keep others from profiting off of their name and to make sure that, should they ever want to start a business, they don't have to worry about someone else getting to it first. The sheer length of this list speaks to the huge earning potential of baby Psalm, who can't even control his own neck muscles yet, let alone go into business. Still, this brings a whole new meaning to "securing the bag."

Below, a list of all the things Kardashian West is seeking usage rights for.

Hair accessories












Hair extensions

Ornamental novelty pins

Entertainment services

Personal appearances

Skin care

Probiotic supplements

Toy figures

Doll accessories

Computer software


Baby bottles






Skin moisturizers



Bubble bath


Body powders

Shower gels

Body oils

Skin serums

Nail polish

Nail polish remover

Nail care preparations



Toy jewelry

Toy cameras

Toy food

Bath toys

Baby gyms

Playground balls

Electronic action toys

Baby bouncers

Baby changing tables

Baby walkers




Picture frames


Baby carriers

Cosmetic bags

Toiletry cases

Duffle bags




Key chains



photo albums



Writing utensils

Collectible trading cards

Photo by Pascal Le Segretain/Getty Images

Well, actually it's crocodile, but she looks out of this world so...

Winnie Harlow walked the Cannes red carpet on Wednesday on her way to a screening of Oh Mercy!, wearing a showstopping gown.

The sheer black dress featured green embroidery on the front and back, which Ralph and Russo confirmed was in the shape of a crocodile. She belted the dress with a black crocodile skin-like belt and finished the look off with some strappy heels. She didn't leave it at just that. For beauty, Harlow packed on full lids of sparkly purple eyeshadow. She kept her hair sleek and simple.

Photo by Pascal Le Segretain/Getty Images

Though the brand says otherwise, as Game of Thrones fans, we'd like to think the embroidery is reminiscent of a dragon's skin. Not to mention, Harlow looks out-of-this-world beautiful in it.

Photo by Andreas Rentz/Getty Images

That denim kimono!!

Marion Cotillard shut down the Cannes red carpet on Wednesday at a screening for Matthias Et Maxime. Instead of an extravagant gown that's expected of the event, Cotillard wore a matching black crop top and shorts. Despite wearing an outfit I typically don to a hot yoga class, she looks incredible. She completed the look with an oversized denim kimono, a statement necklace, and heeled booties.

Photo by Andreas Rentz/Getty Images

At first, I was drawn in by the crop top and hotpants duo, but, after looking closer at the kimono, it's clear that it's the real scene-stealer. The floor-length Balmain piece was decorated with artful rips and dragon motifs. I would like to live in it.

Photo by Pascal Le Segretain/Getty Images

Let's all bow down to the Khaleesi of Cannes.

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Photo by Frazer Harrison / Getty Images.

"It doesn't make you weak to ask for help"

Singer Billie Eilish is continuing to open up about mental health, this time in a new PSA video in partnership with the Ad Council and Seize the Awkward.

In the video, Eilish insists that "it doesn't make you weak to ask for help." She doubles down on the importance of asking for help, and stresses the importance of friends and family being there when their close ones reach out and checking in on them as well. "You should be able to ask anyone for help, everyone has to help someone if they need it." According to Eilish, there have been times when someone reached out to her at the exact moment she needed it, and it helped.

It was particularly refreshing to see Eilish acknowledge that there are things she still doesn't know and has to learn about her mental health. At the very beginning of the video, the interviewer asks her to reflect on her mental health journey, and all Eilish can do is let out chortle. "I think when people hear, 'Remember to take care of your mental health,' they think that everyone else is, and that is not at all accurate," she admitted. "You know, for me I'm trying to learn still to make sure that I stay okay."

Check out the PSA below.

Billie Eilish On Mental Health & Friendship | Ad Council

Photograph via @kimkardashian.


Kim Kardashian has definitely been accused of borrowing a design now and then. But when Instagram influencer and Kardashian look-alike Kamilla Osman claimed the entrepreneur copied her birthday look for a Met Gala after-party, Kardashian was not going to let it fly—and shared plenty of photo evidence to shut down the claim.

Fashion industry watchdog Diet Prada first noticed Osman's claims on Instagram and shared side-by-side images of Kardashian's Cher-inspired outfit designed by Mugler and Osman's dress. "Never get confused with who 'inspires' who. They won't give you credit but they will copy," Osman wrote on her IG story. "I designed this dress for my birthday last year. Nobody had a dress like this was an original design."

Kardashian responded by posting the true inspiration behind her look: images of Cher, in similarly sparkly, plunging-neckline dresses and wigs, and of model Yasmeen Ghauri walking a Mugler show in the '90s. In fact, the only similarity between Osman's and Kardashian's looks is the bodycon mini-dress style, which the two are not the first to wear. Among the images, Kardashian included a blank slide with the hashtag "NotOnMyMoodBoard," making it clear that this was in response to Osman's claims.

Screenshot via @KimKardashian Instagram Stories

Screenshot via @KimKardashian Instagram Stories

Though I am with Kim on this one, Kardashian does have a history of co-opting other people's work. From being sued over her Kimoji app, to claims she copied makeup palettes and perfume bottle designs, to being accused of copying Naomi Campbell's entire style, it's far from the first (and probably, far from the last) time Kardashian's name will be mentioned like this.