Turns Out Millennials May Really Have Killed J.Crew

Photo by Spencer Platt/Getty Images.

*shoulder shrug emoji*

It's become a running joke (amongst journalists?) that millennials are killing off different brands and industries. Marriage? Done for. Apple picking? R.I.P. It was reported in 2017 that the generation had also murdered J.Crew, a fashion label previously beloved by cookie-cutter baby boomers. Now it turns out not only is that not an exaggeration, but the brand might be beyond resuscitating.

As Fashionista reports, last fall J.Crew underwent a rebranding under a new CEO, Jim Brett, who has since left the company. While nobody loves a good nostalgic comeback story more than millennials, this one apparently isn't resonating. The company has reported a net loss of $74.4 million and only brought in $34.7 million for the fourth quarter of 2018. According to Fashionista, the brand's net sales decreased by 4 percent "for both the quarter and the year as a whole."

"The J.Crew brand delivered disappointing results in 2018 as many new strategies we deployed were ultimately not successful and negatively impacted our financial performance," Michael J. Nicholson, president and COO, said in a statement. In other words, things aren't looking good. The company does appear to be working on turning things around, the most noticeable being plans to make the brand into a "digitally-led operating model," since brick-and-mortar stores aren't doing great, and focusing on shopping features and personalization.

Looks like time will tell whether or not the brand remains on millennials' permanent kill list.

Photo courtesy of Walt Disney Studios.

It makes the whole uncanny valley thing even more uncanny

Early critiques of The Lion King have already noted the uncanny valley aspect of the computer-generated animals, and they are not wrong. It's hugely distracting—and the addition of an A-list cast voicing those animals makes it even worse.

Keep reading... Show less

Talking to the author about her newest book

"Something happened and turned on as soon as I gave birth," Kate Zambreno told me, "where the drive and the desire to write was stronger than ever."

Keep reading... Show less
Photo Credit: Snap Stills/Shutterstock

We talk to the stars and creator about the show's iconic first season

Veronica Mars is a show that's had more than nine lives over the course of its 15-year run. What began as a teen drama about a young girl-turned-private investigator digging into the mystery of her best friend's murder, has evolved into a universe filled with complex characters, twisting story lines, and a cult following more than happy to go along for the extended ride.

Keep reading... Show less
Asset 7
Photo courtesy of Netflix.

Winchester's Black students got jokes

"If everyone stayed exactly the same, life would be tedious and predictable... like the third season of a Netflix show." That's just one of the not-at-all-subtle winks to its network in the Dear White People Season 3 trailer.

Keep reading... Show less
Photo via @thehighwomen on Instagram

I love everything about "Redesigning Women"

The supergroup we've been waiting for is finally here, and it's perfect. Brandi Carlile, Natalie Hemby, Maren Morris, and Amanda Shires are The Highwomen, and today they've released their debut track and music video "Redesigning Women."

Keep reading... Show less