Fashion

'80s Denim Is Back And That's A Good Thing

Jordache is making us excited to wear jeans again

by Jenna Igneri

Friends don't let friends miss out on all the cool, under-the-radar things they know about, like which little-known beauty brand is low-key making the best highlighter around. And because we consider our readers to be like friends, we gather together all our best finds in our Don't Sleep On This series. Check in every week to see what things we can't wait to share with you.

Iconic '80s denim brand Jordache had a recent luxury relaunch when it enlisted denim designer Benjamin Talley Smith to head up its Fall 2018 collection, commemorating its 40th birthday and solidifying its place in the current denim market. And its next iteration for Spring 2019? Suffice to say, we're in love.

The latest is a collection dedicated to New York City. Inspired by the logo-heavy souvenir shops found on Broadway and Canal, the collection features classic vintage silhouettes—such as high rise and straight leg jeans and oversized jackets—that are modernized and reinterpreted in all-over logo prints, rainbow spray paint (yes, each pair is sprayed by hand), and—possibly my favorite iteration of denim ever—salmon-hued jeans. (Okay, the brand is calling it orange, but it definitely reads more salmon to me.) And, because I'm someone who typically finds luxury denim collections to be a snore, you can trust me when I say this is truly some good stuff.

While the Jordache brand has been carried in Walmart for the past few years, the *original* Jordache—the one partially responsible for the designer denim movement of the past—is officially back and better than ever.

This luxury rebrand may be priced higher than its Heritage counterpart, with prices ranging from $95 to upward of $650 for outerwear, but it's a worthwhile investment if you're looking for quality denim staples with a bit of pizazz. And as temperatures in New York begin to rise and my oversized chunky knits and wool coats are simultaneously shoved to the very back of my closet, I'm looking forward to making colorful, logo-splattered denim with an '80s twist my new seasonal uniform.

You can start shopping the Spring 2019 collection on Jordache.com, though more pieces will continue to drop throughout the season. Check out some of our favorite pieces to stock up on now, below.

Photo courtesy of Jordache

Jordache, Rainbow Oversized Jacket, $330, available at Jordache; Jordache, Rainbow Mini Skirt, $215, available soon at Jordache.

Photo courtesy of Jordache

Jordache, Rinse Diagonal Logo Print Shrunken Jacket, $330, available at Jordache; Jordache, Rinse Diagonal Logo Print High-Rise Short, $195, available at Jordache.

Photo courtesy of Jordache

Jordache, House Black Liberty Print Cut-Off T-Shirt, $95, available at Jordache; Jordache, Orange Logo Print Vintage Crop, $245, available at Jordache.

Photo courtesy of Jordache

Jordache, Rainbow Vintage Crop, $275, available at Jordache.

Photo courtesy of Jordache

Jordache, Lime Logo Print Oversized Sweatshirt, $195, available at Jordache.

Photo courtesy of Jordache

Jordache, Rinse Diagonal Logo Print Vintage Crop, $275, available at Jordache.