Culture
The artist goes for a ride in the new campaign.
Billie Eilish, a longtime collaborator with Gucci, is taking her relationship with the luxury Italian brand to the next level: She’s debuting as the face of the new Gucci Eyewear campaign.
The moody campaign features Eilish cruising and lounging in various automobiles, a choice meant to explore “symbolic extensions of those who drive them, revealing their intentions, motivations, and personality,” per a press release from the house.