Live Tinted, an Instagram beauty community which focuses on showcasing people with skin tones that are underrepresented in the media—meaning, that are not white—is now a beauty brand. Today, it launched its first product, making it clear that any brand that isn't inclusive of all skin tones has no excuse.
The Huestick is a "multistick" that can be used on eyes, lips, and cheeks. Though it's available in three shades, each one can work on a variety of skin tones. The red, orange, and pink shades are easily blendable for color-correcting dark spots and hyperpigmentation. They are also buildable for use as lip, eye, and cheek color, offering a gorgeous demi-matte finish. So, basically, it's a spot-corrector, blush, eyeshadow, and lipstick all in one. And, as you can see below, they truly work on many a skin tone.
Photo courtesy of Live Tinted
Huesticks also function as skin-care products. They're formulated with hyaluronic acid, squalane, and vitamins C and E, so basically, you'll be walking around with a moisturizing, skin-brightening product on your face. You probably can't say that about much else in your makeup bag.
Live Tinted's founder, Deepica Mutyala, noted that she was interested in creating a universal product available in limited shades as opposed to an expansive shade range. "The beauty industry has been trying to answer diversity by offering foundations in 50+ shades," she noted in a press release. "While that's moving in the right direction, we still need campaigns, communities, products, and people in power who understand the everyday of diversity."
Ringing in at an affordable $24 each, Huesticks are available now at Live Tinted's website. Go ahead and replace just about all of your makeup with one of them.