Fashion

We Love This Hong Kong-Based Label That's Very 'Pee-wee's Playhouse'

It's basically wearable art

by Jenna Igneri

Friends don't let friends miss out on all the cool, under-the-radar things they know about, like which little-known beauty brand is low-key making the best highlighter around. And because we consider our readers to be like friends, we gather together all our best finds in our Don't Sleep On Thisseries. Check in every week to see what things we can't wait to share with you.

Like many New Yorkers, my clothes tend to consist of one (non-) color, and one (non-) color only: black. Save a couple pops of neutrals and muted blues and greens here and there, it's rare that you'll find me wearing anything vibrant or uplifting. And this is particularly the case in winter—anything sparkly was shoved to the very back of my closet immediately on New Year's morning.

In an effort to incorporate some true color into my life, I recently began to look for brands that would allow me to do so effortlessly. And that's when I stumbled across Matter Matters, the colorfully quirky brand of my dreams.

The Hong Kong-based label is the creation of designer Flora Leung, who started her career in graphic design—something that really shows in her geometric, contrasting patterns. Leung's influences are pretty specific: the same Art Deco, Bauhaus, and post-modernism aesthetics of 1980s design icons, the Memphis Group. The result? A delightfully playful, yet modern and clean fashion line.

While I, for one, find myself weeping at the sight of Matter Matters' artful, colorful, and downright amazing, handbags, the brand has much more to offer—and at a range of price points, making it accessible to everybody. From clothing such as skirts in quirky prints and sunny, wide-leg trousers to an entire collection colorfully artful enamel jewelry, Matter Matters is a brand with a full-on lifestyle—and one that I will gladly subscribe to. (And can we talk about her campaigns and imagery? I mean, I look at the website and instantly feelhappy.)

Below, take a closer look at a few must-haves, and then head on over to Matter Matters to shop the full offering.

Photo courtesy of Matter Matters

Matter Matters, Turi Earrings, $53, available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, Pythagoras', $524, available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, Wool Wide Leg Pants, $221, available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, Mini Half Moon Clutch, $287, available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, Large Eclipse Earrings, $66, available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, V Neck Cardigan, $285, available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, Chance Necklace, $53, available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, Silk Midi Skirt, $195 available at Matter Matters.

Photo courtesy of Matter Matters

Matter Matters, The Mini Trapezoid Shoulder Bag, $484, available at Matter Matters.