The newest face of Pantene is Baby Chanco, an Instagram-famous one-year-old with better hair than I will ever have.
Apparently, a People article about Chanco, that jokingly claimed that her hair was worthy of a Pantene ad, sparked the company's interest. Pantene Japan said in a statement that Chanco's "unique natural born thick hair has been inspiring people around the world to love themselves and to embrace difference," which the company wanted to embrace for its #HairWeGo My Hair Moves Me Forward campaign.
Photo via P&G Japan Hair Care Communications
"We went straight to her mother because Chanco's personality and special character matches our image for women we want to support," Yoshiaki Okura, P&G Japan's hair care associate brand director, told People in a statement. "We feel her beautiful hair has strong power that makes people positively move forward, and we also support her mother's positiveness to post wonderful moments with Chanco."
In the ad, Chanco shares the stage with Japanese television announcer Sato Kondo, who is known for her gorgeous natural gray hair. What's more, Chanco also stars in an adorable press video for the campaign, titled "The Hairy Tale." We're in love. Watch the video, below.
The Hairy Tale by babychanco #HairWeGo PANTENE www.youtube.com