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Pantone Color Of The Year Represents "Need For Optimism"

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It was chosen "in reaction to the onslaught of digital technology and social media"

Pantone has revealed its 2019 Color of the Year, and the explanation is a Big Mood. PANTONE 16-1546 Living Coral is a vibrant orangey-pink hue, which the company claims "embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment."

Along with a visual of a little fish swimming through the coral, Pantone explains that the color was chosen "in reaction to the onslaught of digital technology and social media increasingly embedding into daily life," later adding that it symbolizes "our innate need for optimism and joyful pursuits." If there's anything 2018 desperately needed, it was a lot more optimism and joy.

The executive director of the Pantone Color Institute, Leatrice Eiseman, explains the color choice further, "With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord."

The 2018 Color of the Year was equally as uplifting, with Ultra Violet described as taking "two shades that are seemingly diametrically opposed—blue and red—and brings them together to create something new," a unifying concept that is still desperately needed in the world around us.

Cardi B, Avril Lavigne, and so much more

Every weekend, we bring you #SOUNDCHECK—your destination for the best of the best new music that hit the web over the course of the week. Because you should always be prepared when someone passes you that AUX cord. This week's round features 21 of our favorite emerging and established artists including Cardi B, Avril Lavigne, Tacocat, and so many more. Turn up, tune in, and tune out.

"Please Me" - Cardi B and Bruno Mars
"Please Me" will pair perfectly with all of the Valentine's Day candy you just bought on clearance. Trust me, there couldn't be a more perfect time to listen to this ultra-'90s R&B track.

Head Above Water - Avril Lavigne
I'm honestly jealous of whomever Avril is singing about on "Goddess."

Tacocat - Grains of Salt [OFFICIAL VIDEO] www.youtube.com

"Grains of Salt" - Tacocat
When I realized Tacocat was back, I literally turned around at my desk and yelled. It's a miracle.

"Can I Talk" - Caleb Steph
Caleb Steph's debut single proves that he's ready for the spotlight.

Betty - Betty Who
"You better recognize/ That you're wasting all my time" from "The One" is my new favorite response to every "photographer" on Tinder.

"Butterfly" - Kehlani
The only thing more beautiful than this cover art is Kehlani's voice.

SASAMI - Free (feat. Devendra Banhart) (Official Video) www.youtube.com

"Free" - SASAMI feat. Devendra Banhart
I would have never predicted a SASAMI and Devendra Banhart collaboration, but I am 100 percent not complaining.

Rex Orange County - New House www.youtube.com

"New House" - Rex Orange County
Alex O'Connor never fails to impress me with his soulful bedroom pop, and "New House" is no exception.

YouTube www.youtube.com

"Cuz I Love You" - Lizzo
Distorted guitar paired with Lizzo's belting vocals? Chills, literally. She did that!

"Heads Gonna Roll" - Jenny Lewis
Like if Stevie Nicks' voice met Father John Misty's lyrics.

"Get Well" - Donna Missal
Donna Missal tells me everything I needed to hear about breakups on "Get Well."

"Patient" - Monica Martin
Sultry and sweet.

"Whorey Heart" - TeaMarr
TeaMarrr's bouncy new song is an excellent roast of the kind of fuckboi we all know and hate.

"Ice Me Out (Remix)" - Kash Doll
Kash Doll shows that she knows her way around a beat on "Ice Me Out."

"Lips of Lips" - Tiffany Young
Definitely catch me driving around with my windows down this summer blaring "Lips on Lips."