It's been a tough past year or so for Deciem, parent company of beloved, affordable skin-care label The Ordinary. After months of inexplicable behavior by the brand's founder, Brandon Truaxe—which led to a total loss of the brand's U.S. PR team and eventually Truaxe himself being ousted from the brand—his sudden death earlier this year came as a sad shock—a tragic ending to what had been a remarkable story.
A month prior to Truaxe's death, changes were already clearly in the works for the brand, which had announced that it would be returning to Sephora stores, after a seven-month hiatus. And while we were, of course, super excited for its return, the brand had even bigger news to announce this past May: It would be launching at Ulta stores this summer (meaning we'd be able to shop our favorite skin-care brand while racking up tons of rewards points).
Well, my dear friends, the day has finally come! You can now shop a 26-product selection of The Ordinary favorites, such as its Organic Rose Hip Seed Oil, its Plant-Derived Squalane, and its AHA + BHA Peeling Solution. The best part of all? Every product is $14.80 or lower (some as low as $5.30!), meaning we can stock up on our favorites without going broke.
You can start shopping The Ordinary today at Ulta.com, and starting August 5, you can shop the products in-stores across 400 Ulta storefronts.
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