7 Wildcrafted Beauty Brands To Get To Know


And their sustainably foraged products you need to try

As clean and natural beauty continues to rise in popularity, it seems that there's a new buzzy, trending ingredient popping up every month. But one trend that seems to be sticking around—and one that's allegedly better than opting for organic ingredients—is using ingredients that are wildcrafted.

Also known as foraging, wildcrafting is the act of harvesting plants from their natural and wild habitat. And why should we be interested in wildcrafted ingredients over farmed ingredients? Wildcrafting advocates say these plants are stronger, more resilient, and more potent than their counterparts. They claim this is because wildcrafted plants have had to fight hard to survive against the elements in their natural habitats, whether it's the variations in sunlight and water availability or competing plants and insects. They're also de facto organic, having grown in nature, sans pesticides and other chemicals.

Of course, this doesn't just mean you should go out and pick plants at random to include in your beauty routines. In fact, while wildcrafting seems like it's inherently environmentally attuned, there are many alleged wildcrafters who don't worry about the environmental impact of wildcrafting, and sometimes their foraging can lead to damaged plants and ecosystems. This is why it's important to ensure that a brand is wildcrafting in a sustainable and ethical way (or only sources from suppliers that use sustainable and ethical practices) in order to protect and preserve nature.

Below, we rounded up seven brands that use ethical and sustainable wildcrafted ingredients to get to know and their star products to try out.

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Every Natural Science Beauty product is handcrafted in founder Kelly Casey's Portland, Oregon-based studio. What started as a passion product, when Casey began experimenting with creating her own natural products for herself and friends while studying aromatherapy and herbalism, soon grew into a full-time gig celebrating both self-care and a love for nature.

Casey sources only the best ingredients for her products, opting for organic, wildcrafted, raw (when applicable) ingredients and unrefined and cold-pressed oils from ethical U.S.-based suppliers and organic farmers. The wildcrafted sandalwood powder featured in the brand's Daydream Body Scrub is sourced from Gabon, Africa.

Natural Science Beauty, Daydream Body Scrub, $40, available at Natural Science Beauty.

If there's any line of products to get us out of this cold weather slump, it's Miami-based Lilfox. Launched by certified aromatherapist and essential oil educator Alexis Rose, this tropical-inspired line pulls inspiration from the nature that surrounds the southern Florida peninsula. Infused with wildcrafted and organic essential oils, hydrosols (instead of water), botanical extracts, exotic virgin oils, unrefined plant butters, mineral-rich clays, and crystals, Lilfox brings a beachy, sensory experience to its users, no matter where they may be.

Lilfox, Moon Blossom No. 1 Perfume Oil, $95, available at Lilfox.

Flynn & King is a small, Brooklyn-based beauty brand creating all-natural products for the face and body using wildcrafted, organic, and natural ingredients meticulously sourced from all over the world.

The brand works with a number of suppliers that specialize in the best ingredients, ensuring that they're not only up to its wildcrafted and organic standards, but also that they're sourced correctly and ethically—keeping what we put on our bodies and how it affects the planet in mind.

Rather than palm oil, which has been linked to deforestation, many of its soaps contain babassu oil sourced from Brazil and the Netherlands; it's similar to coconut oil in consistency, but less clogging for acne-prone skin. The brand's facial serums and cleansers also contain organic rosehip oil wildcrafted from the U.S., Bulgaria, Poland, and Chile.

Flynn & King, Lunar 13 Restorative Oil Elixir, $65, available at Flynn & King.

Eir is a Brooklyn-based skin-care line born out of a need for natural products for those living an active lifestyle. Founder Jun Lee—who has been active in various sports her whole life, from swimming to boxing—is an avid surfer, and first began whipping up her own formulations while searching for a natural pain management remedy while recovering from a surfing injury.

Eir offers a variety of clean, minimal impact products for the face and body including sun care and recovery. Inspired by her family and traditional Korean cooking, products are formulated with wildcrafted healing herbs and essential oils. All ingredients are food-grade and safe to use in a commercial kitchen.

Eir, Active Body Wash, $24, available at Eir.

The fragrance industry doesn't have the best reputation, as many fragrances and perfumes available today are synthetic and full of toxic and irritating ingredients. That's where Smoke Perfume & Co. comes in, offering natural fragrances and body products with therapeutic benefits in mind.

Founder Kathleen Currie started her business with a single scent and has since moved on to expand the brand into other categories, such as body oils and smoking blends. The Full Moon Rose Body, Herbal Smoking Blend, and Rose Glycerite all feature wildcrafted rose petals from a local rose grower who hand-harvests organic petals specifically for these products. For its New Moon Cypress Body Oil, Currie forages local cypress leaves in the New Orleans area every new moon.

Smoke Perfume & Co. New Moon Cypress Body Oil $48, available at Smoke Perfume & Co.

Inspired by alpenglow, the dreamy pinkish light cast over mountains at sunrise and sunset, Alpyn Beauty is a skin-care brand formulated with a wildcrafted and hand-cultivated ingredients ethically sourced from the mountains of Jackson Hole, Wyoming.

Wildcrafted arnica and chamomile are foraged from an altitude of 6,237 feet in natural fungi- and bacteria-rich soil, where the plants work harder for survival, thus resulting in more potent and powerful ingredients (and more effective products). In addition to wildcrafting, the brand also hand-cultivates borage, sage, and calendula, which means the plants are raised individually by hand and sustainably used for their ingredients.

Alpyn Beauty, PlantGenius Melt Moisturizer, $60, available at Alpyn Beauty.

Licensed esthetician Kelly Gray has a passion for plants, which is why she founded her own clean, plant-based beauty brand Absorb Skincare. The Austin, Texas-based brand offers products for the face and body formulated with wildcrafted and organic plant essential oils and unrefined plant butters and oils.

Gray sources her ethical and sustainable ingredients from all over the world. Absorb's nourishing Balm contains shea butter from Togo, West Africa, from a fair trade organization that provides a source of income to local communities through various programs, such as women's co-ops, while its balm contains cocoa butter sourced from roasted cacao tree seeds in Ecuador. Additionally, the brand supports Freeset, a fair-trade business that helps women who have been victims of sex-trafficking gain economic freedom.

Absorb Skincare, Decadent Body Butter, $45, available at Absorb Skincare.

Photo by Jesse Grant/Getty Images

Which one, though?

Kim Kardashian is suing fast fashion retailer Missguided, claiming that the brand uses her image to spark interest in and sell its clothing. This lawsuit comes a few days after a theory, that she may be selling her own vintage clothing designs to fast fashion brands so that they can rip them off, made its rounds on the internet.

According to The Hollywood Reporter, Kardashian's attorney Michael Kump writes that "Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing." Other celebrities that the brand has tagged on its Instagram include Cardi B and Dua Lipa, along with the other members of the Kardashian-Jenner family.

Kump uses the example of the Yeezy dress that Kim posted to Instagram, which was ripped off by the brand within a couple of hours. "Recently, for example, after Kardashian posted a photo on Instagram of a dress that was made for her... Missguided quickly responded with its own Instagram post... boasting that it would be ripping off the design within 'a few days,'" Kump continues. "Missguided purposefully inserted Kardashian's Instagram username (@KimKardashian) into its post to capitalize on her celebrity status and social media following in promoting the sale of its upcoming product."

Kump also draws attention to the fact that the brand uses Kardashian's name so much that it may lead others to believe that she works with the brand, which, he wants to make clear, she does not: "Missguided's U.S. website has included entire pages that are devoted solely to the sale of clothing inspired by Kardashian, and on which Kardashian's name and likeness are prominently used without her permission to promote the products."

Some are noting that it's suspicious that Kardashian is not suing Fashion Nova, as well, since the brand most recently ripped off a vintage Mugler gown that Kardashian wore. Though it may be harder for Kardashian to make any claims since timestamps have revealed that the dress was made before Kardashian premiered the dress.



Photo by Theo Wargo/Getty Images.

He previously claimed to be a victim of a hate crime

According to reports, actor Jussie Smollett has been arrested by the Chicago Police Department. As CNN outlines, he's facing a felony charge of disorderly conduct for allegedly filing a false report. If found guilty, he could face up to three years in prison.

The Empire star previously claimed that he was the victim of a racist and homophobic hate crime on January 29. He alleged that two masked men attacked him, tied a noose around his neck, poured bleach on him, and yelled, "This is MAGA country!" Brothers Abimbola and Olabinjo Osundairo were eventually arrested and brought in for questioning, during which news broke that one appeared on Empire and the other worked as Smollett's personal trainer. Now, according to both men and reports, it's being said that Smollett paid them to "orchestrate" the attack.

Smollett's attorneys, Todd Pugh and Victor Henderson, have issued a statement regarding their client's defense. "Like any other citizen, Mr. Smollett enjoys the presumption of innocence, particularly when there has been an investigation like this one where information, both true and false, has been repeatedly leaked," they told Deadline. "Given these circumstances, we intend to conduct a thorough investigation and to mount an aggressive defense."

If this is all true, this unfortunate turn of events should in no way take away from the fact that there is an abundant number of racially and sexually motivated attacks happening all of the time. They also still remain vastly underreported, so it's essential to listen to alleged victims, always.