I’ve never been to Australia, but I imagine it’s as unpretentious, nature-loving paradise—at least, that's what it seems like from the beauty products it produces.
Australia is making real headway on the environmentally conscious side of the beauty market. The country's beauty brands have really great natural products (a necessity thanks to the country's stricter product regulations), with simple local ingredients and formulations. Most are organic, vegan, and/or cruelty-free and—as a bonus—a lot of them also have really chic packaging.
Some of the more mainstream brands you probably already know of and covet—Aesop, Becca, Lipstick Queen, Jurlique—but there are a bunch of untapped others that deserve a spot in your #shelfie. Ahead, we bring you some of our favorites that will soon become your favorites, too.