13 Australian Beauty Brands You Should Know


Especially if natural products are your thing

I’ve never been to Australia, but I imagine it’s as unpretentious, nature-loving paradise—at least, that's what it seems like from the beauty products it produces.

Australia is making real headway on the environmentally conscious side of the beauty market. The country's beauty brands have really great natural products (a necessity thanks to the country's stricter product regulations), with simple local ingredients and formulations. Most are organic, vegan, and/or cruelty-free and—as a bonus—a lot of them also have really chic packaging.

Some of the more mainstream brands you probably already know of and covet—Aesop, Becca, Lipstick Queen, Jurlique—but there are a bunch of untapped others that deserve a spot in your #shelfie. Ahead, we bring you some of our favorites that will soon become your favorites, too.

Cute Gen Z yellow packaging aside, Asarai carries some of our favorite products in rotation right now. We’re partial to the red clay brightening mask, but the retinol serum is also worth checking out.

Asarai, Sleepercell Retinol Serum, $44.95, available at Asarai.