In case you’ve been living under a rock for the past few years, we just want to remind you that the indie beauty global takeover is here—and not going anywhere anytime soon. With brands at the forefront of the wave (think: Glossier and Milk Makeup) rapidly becoming household names and entire tradeshows dedicated to this sector of the industry, indie beauty is booming louder than ever.
Sure, we’ll always consider ourselves Sephora superfans and are here for its ever-expanding arsenal of all things mainstream beauty, but sometimes we want to try something new, different and, well, marketed specifically to us and our fellow millennials.
And so, we searched all corners of the internet to seek out the best spots to stock up on the coolest indie beauty goods online, from brands you may already know—and plenty you don’t. Take a sneak peek at what some of our favorite hidden gems have to offer in the video, below.
Done? Scroll on to learn more about the eight meticulously curated indie beauty havens—many also following the natural and clean beauty trend—that are worth bookmarking.