8 Body-Positive Swimwear Labels To Shop This Summer

Swimwear shopping should not be scary

Despite fashion's recent movement toward embracing body positivity, there's one sector of the industry that’s lagged behind: swimwear.

Though it feels decidedly antiquated to see swimsuits showcased by rail thin, blonde, and tan (and, most of the time, Photoshopped) models, it’s still very much the norm. And since swimwear—which requires us being close to naked, and usually on a beach or by a pool surrounded by people—can have us feeling our most vulnerable, it’s important that size diversity and inclusivity become a regular part of this industry, with every woman feeling represented.

We rounded up eight labels who operate with an inclusive ethos; they want women of all shapes and sizes, everywhere, to feel beautiful, confident, and powerful in a swimsuit. Read a little more about each of them, below.

Photo courtesy of Alpine Butterfly

Alpine Butterfly
You’re bound to fall in love with playful, whimsical swimwear line Alpine Butterfly. Not only are its styles the absolute dreamiest, its designs, which run from sizes L to 5XL, evoke feelings of self-love and happiness. While carefully positioned bands and underwire create comfortable suits for bodies of all shapes and sizes, the line is far from looking like just another plus size swimwear line.