Chris Gibbs teams up with Parabellum for #Heineken100
For the third consecutive year, Heineken has tapped Chris Gibbs of Union Los Angeles for #Heineken100. While the program—which consists of exclusive product collaborations seeded to the brand’s top influencers—has been going strong for five years, it reached a new level of hype when Gibbs was named Creative Director last year.
The program kicks off this month with a canvas tote by Parabellum, supplier of premium bison leather accessories. The brand is renowned for its meticulously crafted hand-cut products; no two are exactly alike and each item is numbered for identification and authenticity. Additionally, the bag will be the brand’s first canvas offering. The “#Heineken100” tote will feature a front pocket and handles made from Parabellum’s signature bison leather, coupled with black ceramic rivets. It will also include an internal patch pocket containing a Trackr chip: a wireless, quarter-sized tracking device that utilizes a mobile app for users to easily locate lost items – an essential for the well-traveled members of the “Heineken100” network.
Check out the video clip below, as Gibbs discusses the product with Prabellum founders Mike Feldman and Jason Jones and stay tuned for more #Heineken100 news.