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10 Indie Beauty Hair Brands We Love

Hair

From this year’s Indie Beauty Expo

Since its debut in 2015, the Indie Beauty Expo has grown into an industry powerhouse. While co-founder Jillian Wright started out showcasing around 80 brands, she now features over 250—and those are just the ones that made the cut.

While makeup and skin-care sales are both on the rise, according to WWD, hair care is the fastest growing category in prestige beauty, with DP Hue president Martin Okner declaring that “indie hair is the new makeup." Experts have theorized that the rise in hair products is analogous to greater interest in makeup, because the results of using effective products are so visually transformational.

And so in honor of the shift, for this year's Indie Beauty Expo roundup, we decided to focus on the indie hair brands we love. Ahead, check out the ones we think you should know about.

Alder New York
Beauty brand Alder New York only has two hair products available at the moment. The company has plans to expand, but in the meantime, founders Nina Zilka and David J. Krause have decided to focus their attention on perfecting what they do offer. One of which is a texture powder (kind of like a dry shampoo), which comes in a convenient baby powder-like container.

Alder New York, Texture Powder, $27, available at Alder New York. 

Photo courtesy of Balenciaga / Photo via @McDonaldsSverige Instagram

I'm cackling

Last year, Balenciaga released bright red square-toed mules which bore a striking resemblance to McDonald's french fry cartons. Now, the chain has fired back at the designer, threatening to release its own version of the shoes.

McDonald's Sweden posted a photo to its Instagram of a person wearing actual McDonald's fry cartons as shoes, and honestly, if there weren't yellow M's printed onto them, I'd have a hard time distinguishing them from the Balenciagas from a distance. Though the post doesn't directly reference the Balenciaga shoes, one can only assume that's who they are trolling.

McDonald's version actually makes for some pretty fly slip-ons, if you ask me. Good thing the Swedish branch of Mickey D's seems to be considering releasing the shoes if the post receives enough attention. The caption of the Instagram post translates to, "If we get 103042 likes we release these for real," though it only has about 17,000 as of publish time. These would likely cost much less than the Balenciaga shoes, which cost $545.

Internet, do your thing. I want a pair.

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Photo by Gareth Cattermole / Getty Images.

It marks her third duet with Nas

Here are some words that I never expected to read or hear again: There is a new song with Amy Winehouse. But here we are in 2019, and Salaam Remi has granted me a wish. On Valentine's Day, the Grammy-nominated producer and frequent Winehouse collaborator (also responsible for hits like Miguel's "Come Through & Chill") released "Find My Love" which features rapper Nas and that powerful and haunting voice that I have come to love and cherish so dearly.

Representatives for Remi said that the Winehouse vocals were from an old jam session the two had. Remi was a producer on both of Winehouse's albums, Frank and Back to Black. "Find My Love" marks the third time Winehouse and Nas have done duets under the direction of Remi. They were previously heard together on "Like Smoke," a single from her 2011 posthumous album Amy Winehouse Lioness: Hidden Treasures, and "Cherry Wine" from Nas' 2012 album Life Is Good. Winehouse died of alcohol poisoning on July 23, 2011, before they could complete production on her third album. My heart is still broken about it as she is by far my favorite artist.

"Find My Love" is set to appear on Remi's Do It for the Culture 2, a collection of songs curated by him. Check it out, below.

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