7 Ethical Swimwear Brands To Know And Shop


And love

We've drilled this into your head all last month, in honor of Earth Day (and before that and after that), but the planet isn't in great shape right now, and the fashion and textile industry is one of the worst contributors to the pollution we're working to reduce. What that means is we all need to do our part to reduce our carbon footprint, and one place you can start is being mindful of how and where you shop. And with summer on the horizon, we thought we'd turn the focus to swimwear.

We compiled a list of environmentally responsible swimwear a couple of years ago, but there have been a handful of new eco-conscious brands that have popped up on the market, so we decided it was time for a new list. Plus, having more options so you can help improve the environment is never a bad thing.

Ahead, check out some of our favorites.


Brazilians do laissez-faire beach life really, really well, so it makes sense that new swimwear brand Bromelia would be inspired by the country's beach-y spirit. Not only that, the pieces are created using local fabrics made by women in Rio de Janeiro. "They were not made by design execs at the top firms; but rather, created by real women with real ideas," a statement from the brand reads. "There was no better way to grow the brand's roots than with the ladies who have been wearing these suits their whole lives."


St. Louis-based brand Summersalt put in work to make sure customers not only make guilt-free purchases but also ones worth their money. The company took body measurements from 10,000 women to ensure the pieces fit a range of women and uses recycled materials (like fishing nets pulled from the ocean) for both the swimsuits and the packaging. Plus, their color-blocked styles will stand out on any beach.


Our favorite minimalist brand launched a line of sustainable swimwear (called Second Wave) earlier this year. The mix-and-match pieces (a good number of solid and printed) are made out of recycled plastic and retail for under $100. Madewell notes that around 50,920 bottles were repurposed for the collection. Broken down, that's eight bottles per one-piece and four per bikini.


Drawing inspiration from vintage lingerie sets, Galamaar's swimwear is meant to be more classic than trendy. That means you'll find clean lines, high-cuts, and simple timeless styles. As far as sustainability goes, the company tries to pay attention to the big and little things, like recycled hang tags, regenerated mixed metal hardware, and waste-to-wear fabric, none of which takes away from the impeccable construction.

Bissy Swim

After being featured in the 2018 Sports Illustrated Swimsuit issue, founder Allie Ayers decided to take that momentum and spin it into a size-inclusive brand. Bissy Swim offers sizes 0 to 26 and swimsuits for both the itty bitty bikini lovers and those who prefer a bit more coverage.


To cut back on waste, many of Hackwith Design House's items aren't made until somebody places an order. That might mean it takes a little bit longer to get to you, but we think a little sacrifice in exchange for environmental consciousness is okay. The line is also made with all body types in mind, and each suit is cuter than the last.

Outdoor Voices

Typically known for its leggings and workout gear, Outdoor Voices also has a small but substantial collection of swimwear. The pieces are great for the more athletic types and are made from recycled material and in safe, ethical working conditions.

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Photo by Handout / Getty Images.

From selling probiotic supplements to picture frames and umbrellas

A Kardashian-level of success doesn't happen overnight, and it certainly doesn't happen without proper planning. Kim Kardashian West clearly knows this because, according to TMZ, she has already filed for trademark protection on the name of her two-week-old baby, Psalm West. From personal appearances and entertainment services to probiotic supplements and scrunchies, she is leaving no stone unturned in terms of possible business opportunities.

Apparently, all of the Kardashian parents file these kinds of trademark protections for their kids even if the businesses never come to fruition. It's done as a precautionary measure to keep others from profiting off of their name and to make sure that, should they ever want to start a business, they don't have to worry about someone else getting to it first. The sheer length of this list speaks to the huge earning potential of baby Psalm, who can't even control his own neck muscles yet, let alone go into business. Still, this brings a whole new meaning to "securing the bag."

Below, a list of all the things Kardashian West is seeking usage rights for.

Hair accessories












Hair extensions

Ornamental novelty pins

Entertainment services

Personal appearances

Skin care

Probiotic supplements

Toy figures

Doll accessories

Computer software


Baby bottles






Skin moisturizers



Bubble bath


Body powders

Shower gels

Body oils

Skin serums

Nail polish

Nail polish remover

Nail care preparations



Toy jewelry

Toy cameras

Toy food

Bath toys

Baby gyms

Playground balls

Electronic action toys

Baby bouncers

Baby changing tables

Baby walkers




Picture frames


Baby carriers

Cosmetic bags

Toiletry cases

Duffle bags




Key chains



photo albums



Writing utensils

Collectible trading cards

Photo by Pascal Le Segretain/Getty Images

Well, actually it's crocodile, but she looks out of this world so...

Winnie Harlow walked the Cannes red carpet on Wednesday on her way to a screening of Oh Mercy!, wearing a showstopping gown.

The sheer black dress featured green embroidery on the front and back, which Ralph and Russo confirmed was in the shape of a crocodile. She belted the dress with a black crocodile skin-like belt and finished the look off with some strappy heels. She didn't leave it at just that. For beauty, Harlow packed on full lids of sparkly purple eyeshadow. She kept her hair sleek and simple.

Photo by Pascal Le Segretain/Getty Images

Though the brand says otherwise, as Game of Thrones fans, we'd like to think the embroidery is reminiscent of a dragon's skin. Not to mention, Harlow looks out-of-this-world beautiful in it.

Photo by Andreas Rentz/Getty Images

That denim kimono!!

Marion Cotillard shut down the Cannes red carpet on Wednesday at a screening for Matthias Et Maxime. Instead of an extravagant gown that's expected of the event, Cotillard wore a matching black crop top and shorts. Despite wearing an outfit I typically don to a hot yoga class, she looks incredible. She completed the look with an oversized denim kimono, a statement necklace, and heeled booties.

Photo by Andreas Rentz/Getty Images

At first, I was drawn in by the crop top and hotpants duo, but, after looking closer at the kimono, it's clear that it's the real scene-stealer. The floor-length Balmain piece was decorated with artful rips and dragon motifs. I would like to live in it.

Photo by Pascal Le Segretain/Getty Images

Let's all bow down to the Khaleesi of Cannes.

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Photo by Frazer Harrison / Getty Images.

"It doesn't make you weak to ask for help"

Singer Billie Eilish is continuing to open up about mental health, this time in a new PSA video in partnership with the Ad Council and Seize the Awkward.

In the video, Eilish insists that "it doesn't make you weak to ask for help." She doubles down on the importance of asking for help, and stresses the importance of friends and family being there when their close ones reach out and checking in on them as well. "You should be able to ask anyone for help, everyone has to help someone if they need it." According to Eilish, there have been times when someone reached out to her at the exact moment she needed it, and it helped.

It was particularly refreshing to see Eilish acknowledge that there are things she still doesn't know and has to learn about her mental health. At the very beginning of the video, the interviewer asks her to reflect on her mental health journey, and all Eilish can do is let out chortle. "I think when people hear, 'Remember to take care of your mental health,' they think that everyone else is, and that is not at all accurate," she admitted. "You know, for me I'm trying to learn still to make sure that I stay okay."

Check out the PSA below.

Billie Eilish On Mental Health & Friendship | Ad Council

Photograph via @kimkardashian.


Kim Kardashian has definitely been accused of borrowing a design now and then. But when Instagram influencer and Kardashian look-alike Kamilla Osman claimed the entrepreneur copied her birthday look for a Met Gala after-party, Kardashian was not going to let it fly—and shared plenty of photo evidence to shut down the claim.

Fashion industry watchdog Diet Prada first noticed Osman's claims on Instagram and shared side-by-side images of Kardashian's Cher-inspired outfit designed by Mugler and Osman's dress. "Never get confused with who 'inspires' who. They won't give you credit but they will copy," Osman wrote on her IG story. "I designed this dress for my birthday last year. Nobody had a dress like this was an original design."

Kardashian responded by posting the true inspiration behind her look: images of Cher, in similarly sparkly, plunging-neckline dresses and wigs, and of model Yasmeen Ghauri walking a Mugler show in the '90s. In fact, the only similarity between Osman's and Kardashian's looks is the bodycon mini-dress style, which the two are not the first to wear. Among the images, Kardashian included a blank slide with the hashtag "NotOnMyMoodBoard," making it clear that this was in response to Osman's claims.

Screenshot via @KimKardashian Instagram Stories

Screenshot via @KimKardashian Instagram Stories

Though I am with Kim on this one, Kardashian does have a history of co-opting other people's work. From being sued over her Kimoji app, to claims she copied makeup palettes and perfume bottle designs, to being accused of copying Naomi Campbell's entire style, it's far from the first (and probably, far from the last) time Kardashian's name will be mentioned like this.