Fashion
The Colorful Launches To Shop And Support For Pride Month
Featuring chunky rainbow sneakers, customizable phone cases, and more.
June has finally arrived and aside from marking the beginning of summer, it’s time to celebrate Pride, the LGBTQ+ community, and all of the contributions made throughout history.
With many of 2022’s #Pride-related festivities bound to take up your entire schedule this month, you might be looking to stock up on more rainbow-inspired wardrobe staples or better yet, directly shopping from and supporting queer designers, especially those from the trans and nonbinary community. While there are no stopping corporations from essentially exploiting Pride Month, we can at least use our dollars to purchase from brands who are not only transparent in their progress towards more inclusivity, but also those who actively empower LGBTQ+ creators and donate their proceeds to foundations such as The Trevor Project, GSLEN, The Ali Forney Center, and more.
Check out some of our favorite fashion brands we’re looking to shop for this Pride Month, with more to be added in the coming weeks, below.
We only include products that have been independently selected by NYLON's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
COS is teaming up with creators from the LGBTQ+ community on a Pride-inspired capsule collection. A limited-edition “Oh, To Be a Rainbow!” T-shirt designed by French singer SOKO is inspired by her song with the same name and 100% of the profits from sales will be donated to Kaleidoscope Trust, Choose Love, and The Trevor Project.
Fang.NYC, the New York-based gender-expansive fashion label, has just launched its Summer 2022 collection this Pride Month including a range of gender-expansive options like this ribbed dress adorned with the brand's signature square neckline. Fang plans to collaborate with Invisible Narratives on their first-ever Pride Eve initiatives to unite the LGBTQ+ Community, as well as support GLAAD and The Trevor Project.
Hollister has launched a range of unisex styles co-designed by student activists at GLSEN, who strive for more LGBTQ+ inclusivity in the classroom. You can shop pieces like this button-down shirt adorned with a trippy, all-over Pride-inspired design
CASETiFY has launched a new collection full of vibrant cases designed by queer artists, including this customizable clear case. Plus, for every purchase made from the collection, the brand will donate $5 to L.A.’s nonprofit organization, The Christopher Street West Association.
UGG has reimagined its beloved and plushy silhouette just for Pride Month, with the Fluff Yeah shoe coming in colorways that represent different flags from the LGBTQ+ community. The newly-released shoes were made with the help of the HERproject and proceeds will be donated to The Trevor Project.
Superga & Baja East recently launched a capsule collection in celebration of Pride Month. Superga’s most signature styles, the 2750's and 2795's, are decorated with fun ‘Bajawood’ and ‘Malibu Wild Horse’ prints. Proceeds from the collection will be donated to The Ali Forney Center, an organization that provides LGBTQ+ youths with shelter and other essential resources.
Kate Spade’s rainbow-inspired accessories have finally dropped, and this time, the brand has teamed up with Brooklyn-based visual artist Perryn Ford on pieces like this heart-printed mini wallet. Not to mention, Kate Spade has donated $150,000 to The Trevor Project, with an additional 10% of profits donated to the foundation from its Rainbow collection.
Coach’s rainbow bucket hat will keep you cool yet stylish during these blazing summer days. Not to mention, the brand has its own Coach Foundation, which will partner with the Hetrick-Martin Institute, Point Foundation, and CenterLink Community of LGBTQ Centers.
Keep warm during those chilly summer nights with Killstar’s dark rainbow knitted cardigan. Proceeds from sales will go towards Trans Women of Color Collective based in the United States, Black Trans Foundation in the United Kingdom, and GLADT in Europe.
Who said a fleece blanket can’t make a fashion statement? Take Vera Bradley’s floral blanket with you on the go or snuggle with it at home. The brand is also teaming up with Free Mom Hugs, an organization that empowers the LGBTQ+ community through visibility, education, and more.
Hemp brand Dad Grass collaborated with artist Humberto Cruz (better known as @iscreamcolour on Instagram) to help design a “Daddy Chill” collection of apparel, accessories, and a special edition pack of CBD pre-rolls for 2022 Pride with 100% of the proceeds going towards Equality California, a non-profit that advocates for LGBTQ+ rights.
PINK’s newest Pride collection features a variety of must-have pieces including these high-waisted biker shorts, adorned with rainbow hearts on the side. The brand is also partnering with Campus Pride, a nonprofit organization that helps create a safer environment for LGBTQIA+ college students, on top of a $200,000 donation.
If you’re looking to stock up on lingerie this month, Bluebella has released a color-packed collection with its collection’s newest campaign starring beloved drag queens Brooke Lynn Hytes and Vanessa Vanjie Mateo. The limited-edition Pride collection is also donating 10% of its profits to the OutRight Action International, which aims to protect human rights for the LGBTQ+ community.
Pura Vida’s Serena Star Bead Stretch Bracelet features a constellation of stars and rainbow-colored seed beads. For every bracelet sold, the brand will donate 5% of the purchase price to The Trevor Project, with a minimum donation of $25,000.
Add some color and personality to your shoes with Crocs’ new Jibbitz charms for Pride Month, including these Transgender-inspired charms, perfect to add to your favorite pairs of clogs, slides, and more. The brand has also teamed up with GLAAD for its Pride-exclusive collection all month long.
Aerie has launched a range of must-have accessories including the comfy “Happy!” crew socks, with the brand making a $50K donation once again going to support the It Gets Better Project — a nonprofit organization with a mission to uplift, empower, and connect LGBTQ+ youth around the world.
Harper Wilde’s “Liberation For All” bralette takes inspiration from Marsha P. Johnson, a leading voice in the queer liberation movement. The intimates brand is celebrating her legacy by donating 15% of proceeds from the lounge scoop to the Marsha P. Johnson Institute, which supports the Black trans community. All orders also come with a “Say Gay” enamel pin, while supplies last.
Inspired by Daniel Quasar’s Progress Pride Flag, Happy Socks is partnering with the Phluid Project for a Pride-ful collection of new socks, with 10% of its sales during 2022 being donated to the Phluid Foundation, which supports trans-led organizations and homeless queer youth at a global and grassroots level.
Lizzo’s new Fabletics collection has just launched its collection just in time for Pride Month, including these high-waisted leggings. Plus, $25,000 will be donated to GLSEN to support its mission to create safe and inclusive schools for LGBTQ+ youth.
MCM teamed up with TikTok star Everett Williams to curate some of the brand’s pieces for a special collection for Pride. A portion of the proceeds from the selections’ purchases will be donated towards supporting Christopher Street West, an organization that hosted the world's first Pride parade in Hollywood — now known as LA Pride — back in 1970.
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