This Year's Valentine's Day Trend Is Ditching Men

Photo via Getty Images

Here for it

Valentine's Day 2019 is for the queer and/or single girls only: According to the Wall Street Journal, this year's Valentine's Day trend is ditching men. Great, because I haven't willingly spoken to a man in weeks, and didn't want to think about them on Thursday, either.

The WSJ article explores the ways in which companies are trying to profit off of a shift to embracing singledom. According to the article, Walmart "began selling items such as cards and balloons saying 'girl gang' and 'fries before guys' two years ago, geared toward teens and tweens." Research showed that this type of messaging also spoke to adult women, so the company shifted to include an older demographic with things like flasks that read "ex-boyfriend tears," as well as started calling out Galentine's Day. The article notes that the "Galentine's phenomenon" could "raise Valentine's Day revenues by as much as 20 percent in the next three years," though this might just be due to the fact that products with this type of messaging weren't previously available.

Critics of the article point out that these products are very similar to traditional Valentine's Day garb but with a more "feminist" initiative, but I'm not so mad. Single people have been long excluded from celebrating Valentine's Day, so if these messages are allowing them to feel like they're a part of the holiday, then so be it.

Plus, this means that at least some shelf space is being taken from the previously nauseating amount of heteronormative, bordering-on-sexist products this time of year.

Screenshot via YouTube

"I Fell In Love With A Devil" is tragic and totally gorgeous

Avril Lavigne's latest music video is all the aesthetic inspo my fellow goths need to brood in style all summer long. From her latest album Head Above Water, the visuals for single "I Fell In Love With The Devil" see Lavigne driving the hearse to her own funeral and playing piano in a barren forest. If that's not peak goth, I'm not sure what is.

Keep reading... Show less

The 'Alice in Wonderland'-esque film also stars Awkwafina, Danielle Macdonald, and Milla Jovovich

If you were wondering what Emma Roberts was up to between seasons of American Horror Story, now you know. Today the trailer for the Roberts-starring forthcoming film, Paradise Hills, was released, and it looks just as creepy as Ryan Murphy's cult horror show.

Keep reading... Show less
Photo via @fentybeauty on Instagram

According to the lawsuit, Fenty Beauty's e-commerce is not accessible to all customers

Fenty Beauty has been served a lawsuit for intentional discrimination due to the current accessibility (or lack thereof) of its e-commerce site. Per The Fashion Law, Rihanna's LVMH owned-brand is one of many that have come under fire for not being compatible with software commonly used to provide access to blind individuals.

Keep reading... Show less
Asset 7
Photo by Shutterstock.

We also got some validation on that Princess title

On Sunday evening, the Queen of the United States met the first Black Princess. Neither of these titles is technically correct, but when it comes to Beyoncé and Meghan Markle, I said what I said.

Keep reading... Show less
Photo via Broadimage/Shutterstock

Twitter is already obsessed

Captain Marvel actress Lashana Lynch has been cast as the newest 007 agent, according to a report from The Daily Mail. If it's true, it'll be the first time that a white man won't play the main character in the film franchise's history. Twitter is celebrating the casting as a huge step forward, and we totally agree.

Keep reading... Show less