Our Favorite Natural Beauty Brand Has Just Launched A Target-Exclusive Line

Photo courtesy of Sailor by Captain Blankenship

And it’s unisex!

We’ve long admired natural beauty brand Captain Blankenship for its assortment of clean skin care, hair care, and witchy goodness, as well as its hand-drawn, nautical-inspired packaging. Most known for its cult-favorite Mermaid Sea Salt Hair Spray (and its incredible golden shimmer version), the brand has been helping us serve naturally beachy looks ever since we first discovered it at the Indie Beauty Expo a few years back.

Now, the brand is bringing its naturals to the masses through a diffusion line—playfully named Sailor (gotta keep it in the family)—sold exclusively at Target. Inspired by founder Jana Blankenship’s family vacation to Greece, Sailor consists of five brand-new products, including skin care for toning, cleansing, moisturizing, and resurfacing, as well as an innovative new take on the aforementioned Sea Salt Hair Spray. Each product is also unisex, boasting scents inspired by orange groves, juniper, and sea salt.  

The products, which range from $14.99 to $19.99, are available to shop now under Target’s natural beauty selection. While Sailor’s prices may be lower than those of Captain Blankenship, the integrity of the products is not compromised. Each product is still all-natural, vegan, and cruelty-free and carried in packaging that is 100 percent recycled and recyclable.

Take a closer look at each product, below.

Photo courtesy of Sailor by Captain Blankenship

Sailor by Captain Blankenship, Smooth Sailing Gentle Resurfacing Mask, $19.99, available at Target.

This tropical mask clarifies and smoothes with natural AHAs and nourishing aloe vera.